ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! robertlesser : A new crop of photos of the #sales20 Conference [link].

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. That’s the goal of this first-ever business software marketing conference. Will I see you at Capterra: The Conference? Empowering Software Marketing Leaders. September 13-15 in Washington DC. Make the absolute most out of your marketing efforts across the board.

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 The conference will highlight users who are using Sales 2.0

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 The conference will highlight users who are using Sales 2.0

Sales 2.0 Conference - Live Twitter Stream #sales20

Smashmouth Marketing

Conference in Chicago. I'm at the Sales 2.0 Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews. inside sales b2b sales

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20 gerhard20 : #sales20 Pelin says use the economy as an excuse to establish a culture of measurement damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads annekeseley : Elliott Baretz of SWC uses an inside team to drive people to meetings, book meetings, which is the "engine of success".

Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? The biggest change has come in 2009.

Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? The biggest change has come in 2009.

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 Ok, 22 of them, but they are all worthy. Even to the point on the second day where a whole panel discussion was dominated by twitter talk.

Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. But I think it’s okay to share a few points that struck me. credit and other financial risk analysis are a very strong business for the company right now.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Conference. Mike: What will you be talking about at the conference? IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Mike: You recently released some research on Sales Enablement. Tell us about how Sales 2.0

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&#

Sales 2.0 Conference Highlights Need for Buyer Personas

Tony Zambito

Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. At the conference, Kevin shared with the audience his use of a Buyer Persona Sales Playbook that was created as a go-to-market and selling guide for HP's Commercial Segment sales teams. conference - companies who do not adapt will most certainly not survive. This September 10th, I attended the Sales 2.0

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Conference. Mike: What will you be talking about at the conference? IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Mike: You recently released some research on Sales Enablement. Tell us about how Sales 2.0

Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Conference in Chicago. conference in Chicago, what sort of message will you be delivering? Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.

Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Conference in Chicago. conference in Chicago, what sort of message will you be delivering? Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.

free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. 4 Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase.

Content Marketing Event: New Media 2012

Ambal's Amusings

Tags: Conferences

Media 169

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? Tweeting a live conference provides benefits to both the attendees and to those that couldn't make it by allowing communications to and from the event. conference, we'll be using the hashtag #sales20.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? Tweeting a live conference provides benefits to both the attendees and to those that couldn't make it by allowing communications to and from the event. conference, we'll be using the hashtag #sales20.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there.

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Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

You can’t attend a conference or read a blog post without hearing about the latest in this field. We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Social Media speeds Onboarding

Buzz Marketing for Technology

And at last week's VoiceCon conference I got to meet some of these folks face to face and it was like we were already long time friends. I am officially up and running now in my 6th week here at Avaya and loving my new role.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

With a focus on successful conclusions and attractive graphics, they know a stack of printed case studies is going to be easy to push at trade shows, conferences and to the media. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

In fact, I still remember that wonderful cats and dogs presentation on the subject of integrating marketing and sales you gave at a conference last year. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications.

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. When I saw that we were both scheduled to speak at a virtual online conference, I introduced myself to Joe and we arranged a phone call.

The value of online conferences?

The ROI Guy

A new lead generation / calculator tool we developed for AT&T Connect highlights the value of on-line conferences, including savings in travel and productivity. ROI IT Budgets TCO Conferences Unified Communications UCSee the tool in action at: [link].

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post.

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.]

The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

Terrific Resources for Customer Reference Professionals

WriteSpark

Today, the forum sponsors two large professional development conferences yearly, publishes best practices and research reports, and presents insightful articles in a blog and monthly newsletter.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective?

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

In one example, Virgin gave $1 for every tweet to a charity at a conference. . This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter.

Buyers Increase Use of New Info Sources

WriteSpark

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites.

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