Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&#

what's your marketing approach?

The Effective Marketer

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. 4% Video conference. When I was recently at the Sales 2.0

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Getting the most out of conferences and events « The Effective.

The Effective Marketer

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. And the best way is to use a systematic approach to attending conferences.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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American Business Media - Research & Marketing

delicious b2bmarketing

Why marketers must become the new publishers

Chris Koch

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof).

how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! robertlesser : A new crop of photos of the #sales20 Conference [link].

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

P2P 7

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 The conference will highlight users who are using Sales 2.0

Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Conference panel I’m moderating, “Social Networking in a Sales 2.0 The conference will highlight users who are using Sales 2.0

B2B 2

Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. But I think it’s okay to share a few points that struck me. credit and other financial risk analysis are a very strong business for the company right now.

Sales 2.0 Conference - Live Twitter Stream #sales20

Smashmouth Marketing

Conference in Chicago. I'm at the Sales 2.0 Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews

Sales 2.0 Conference - Live Twitter Stream #sales20

Smashmouth Marketing

Conference in Chicago. I'm at the Sales 2.0 Below is the twitter stream coming from the attendees. Looking forward to meeting all the folks that participated in the Sales 2.0 Thought Leader Interviews. inside sales b2b sales

Sales 2.0 Conference - Top 20 Tweets

Smashmouth Marketing

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20 gerhard20 : #sales20 Pelin says use the economy as an excuse to establish a culture of measurement damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads annekeseley : Elliott Baretz of SWC uses an inside team to drive people to meetings, book meetings, which is the "engine of success".

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

In one example, Virgin gave $1 for every tweet to a charity at a conference. . This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter.

Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"

Smashmouth Marketing

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? The biggest change has come in 2009.

Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"

Smashmouth Marketing

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Conference events, what changes have you seen in the past 2 years since all the "movement" started gaining momentum? The biggest change has come in 2009.

B2B 2

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 Ok, 22 of them, but they are all worthy. Even to the point on the second day where a whole panel discussion was dominated by twitter talk.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Sales 2.0 Conference Highlights Need for Buyer Personas

Tony Zambito

Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. At the conference, Kevin shared with the audience his use of a Buyer Persona Sales Playbook that was created as a go-to-market and selling guide for HP's Commercial Segment sales teams. conference - companies who do not adapt will most certainly not survive. This September 10th, I attended the Sales 2.0

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. That’s the goal of this first-ever business software marketing conference. Will I see you at Capterra: The Conference? Empowering Software Marketing Leaders. September 13-15 in Washington DC. Make the absolute most out of your marketing efforts across the board.

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Conference. Mike: What will you be talking about at the conference? IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients, and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Mike: You recently released some research on Sales Enablement. Tell us about how Sales 2.0

Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

Conference. Mike: What will you be talking about at the conference? IDC has been putting out great materials recently with their Sales Advisory Service. Lee Levitt is the Program Director for the service and is speaking with sales leaders, clients and prospects constantly. I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Mike: You recently released some research on Sales Enablement. Tell us about how Sales 2.0

B2B 2

Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Conference in Chicago. conference in Chicago, what sort of message will you be delivering? Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.

Sales 2.0 Conference - Interview with Kevin Hooper of HP

Smashmouth Marketing

Conference in Chicago. conference in Chicago, what sort of message will you be delivering? Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007.

B2B 2

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

A presentor at the #140 conference (video presentation here ). * TweetStats : Hour-by-hour and for any 24-hour period, track up to three keywords (think competitors) w/g/t click volume.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? Tweeting a live conference provides benefits to both the attendees and to those that couldn't make it by allowing communications to and from the event. conference, we'll be using the hashtag #sales20.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). What is a live twitter broadcast from a conference or event? Tweeting a live conference provides benefits to both the attendees and to those that couldn't make it by allowing communications to and from the event. conference, we'll be using the hashtag #sales20.

Content Marketing Event: New Media 2012

Ambal's Amusings

Tags: Conferences

The value of online conferences?

The ROI Guy

A new lead generation / calculator tool we developed for AT&T Connect highlights the value of on-line conferences, including savings in travel and productivity. ROI IT Budgets TCO Conferences Unified Communications UCSee the tool in action at: [link].

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. 2 Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post.

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.]

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The Enemy of Productivity

The Effective Marketer

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity.

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