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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Search Ad Quality Score 101, Part 2 by Search Engine Watch. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting.

Adwords 100
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

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inbound marketing training for free

The Effective Marketer

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? She goes on to provide 15 tips for areas to check and tweak, such as geotargeting settings, keyword groups, negative keywords, ad text, bids, day-parting, landing page design and more. How can you improve conversion rates? Keep your search marketing program growing?

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Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

Online Marketing Institute

2) Question the 90-9-1 participation ratio B2C community managers typically expect that 90% of visitors will be lurkers, 9% will be intermittent participants and 1% will be active participants (90-9-1). This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data. This is when it starts to be fun.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo?