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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

By Lauren Trees on June 26, 2008. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. Dale Arseneault: New Ways to Measure KM Impact. By Lauren Trees on June 13, 2008. and Five Tips for Effective KM Measurement Systems. By Jim Lee on June 11, 2008. RSS feed.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest.

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Understanding the Backchannel : Ruminate

Buzz Marketing for Technology

Content RSS. Comments RSS. The backchannel will naturally capture something from the attention low-points that are natural and otherwise lost, while most often providing a valuable channel for input and feedback that would otherwise be lost. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm. May 23rd, 2008 at 4:42 am. May 23rd, 2008 at 4:49 am. May 23rd, 2008 at 6:33 am. May 23rd, 2008 at 7:08 am. May 23rd, 2008 at 7:16 am.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. You can follow any responses to this entry through the RSS 2.0 June 2008.

Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Back at the turn of the century, blogging was in a nascent state.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel.

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. HOW: How will you measure the success of your email campaigns? Not every action or behavior needs to be tracked and measured.

SIC 2

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. It is measured by using Event Tracking in Google Analytics.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. One that still retains a measure of hilarity.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. We could have conflicts with our channel partners 4. In other words, measure and prove it!

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Just 59% of companies now measure customer engagement; 36% do not. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

At some point, the activities of that traffic to provide ROI must be measured. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees.