markempa

JUNE 8, 2007

The book was officially released on June 4, 2007. June 08, 2007 | Permalink Technorati Tags : Brian Carroll , David Meerman Scott , Marketing , New Rules , PR FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Congrats David!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Their write up is quite glowing (aw-shucks) and its fun to be recognized. And, Im even getting a cool t-shirt to boot. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Anything Goes Marketing

NOVEMBER 11, 2007

The email vendor that you use should allow you to have emails look like they are coming from specific people from your organization and perhaps key off data from your CRM. UPDATE 11/14/2007: This example is an internal campaign that my company ran. Tags: email marketing. Dynamic Personalization Part 2: The recipient.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Buzz Marketing for Technology

JULY 7, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC. It’s gratifying to see this resonating and opportunities to push the model further. Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

NOVEMBER 4, 2010

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Tags: b2bmarketing longtailseo. Prompt, efficient, and effective follow-up to these leads is therefore paramount. This is key for a number of reasons: 1. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JUNE 14, 2007

Read More] Tracked on June 20, 2007 at 10:50 AM Comments Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. Its about results. Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 9, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

FEBRUARY 28, 2007

Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. You don’t protect your one good idea because your afraid you’ll never have another good one." " Again, its not the car.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. B2B companies without CRM and marketing automation systems often have a hard time measuring the success of their programs and can’t prove the ROI of marketing dollars spent.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

markempa

MAY 21, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JULY 7, 2006

Neither Salesforce.com nor Sugar CRM are. Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Martech

FEBRUARY 24, 2022

Whisper messages, automated tagging, wrap-up panels and call scoring for efficient communication and follow-up. The platform integrates with leading marketing technology, adtech, CRM, and call center platforms to turn conversation data into automated action to create better experiences, more conversions and higher revenue.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Customer Experience Matrix

DECEMBER 29, 2009

The only direct action available in an activity node is to send an email; all other options involve updates to the CRM system such as adding a lead, changing data, or assigning an activity. The conditional nodes can check for several specific conditions, such as email responses, Web page visits, CRM lead status, data values and lead scores.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Convince & Convert

MAY 26, 2010

Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Talkin' 'bout a revolution.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

accelerate agency

AUGUST 10, 2021

Standout feature: Mobile sales CRM (customer relationship management) that works on iOS, Android, Google Workspace (G Suite) apps, and inside email, not to mention 700+ business app integrations. Ability to update all the CRM information you need in seconds. . Platform-wide sales automation that’s easy to set up. Salesforce.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

markempa

MARCH 2, 2007

Leverage your CRM system to create a lead management process. Read More] Tracked on April 04, 2007 at 03:56 PM Comments Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Establish a clear process for handling and distributing leads. Distribute leads rapidly. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. Ability to update all the CRM information you need in seconds. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Standout feature : Mobile sales CRM (Customer Relationship Management) software that works on iOS, Android, Google Workspace (formerly, G Suite) apps, and inside email, not to mention 700+ business app integrations. Ability to update all the CRM information you need in seconds. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Online Marketing Institute

OCTOBER 1, 2010

Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The Customer

AUGUST 30, 2019

Take, for example, Drip, a customer relationship management (CRM) software company founded in 2013 in the Twin Cities and acquired by Leadpages in 2015. The tags decide who gets which emails and when. Zendesk was founded in Copenhagen in 2007, moved to San Francisco after its series B funding in 2009, and went public in 2014.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

markempa

APRIL 12, 2007

Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration. However, collaboration does not spontaneously erupt from software.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? MySpace answered in July, 2008 – almost a full year later.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date? Take time to nurture your existing customers too.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. I once had a developer quote me $10,000 to create a signup form.

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111