Online Marketing Institute

NOVEMBER 4, 2010

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades experience in direct marketing, demand generation, and lead management.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2007

B2B marketing isn’t a popularity contest. Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Brian Carroll, on his B2B Lead Generation blog, writes that social media favors trendy marketing mediums because they are easier to link to and popular. Its about results. Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 13, 2007

" Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 9, 2007

I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?” This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

FEBRUARY 28, 2007

Read More] Tracked on March 01, 2007 at 07:44 AM Comments On giving away ideas I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy and lead generation. You don’t protect your one good idea because your afraid you’ll never have another good one." " Again, its not the car.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

See that marketing takes over as many of the non-selling tasks as possible. Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 13, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JULY 7, 2006

Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment. Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 2, 2007

Leverage your CRM system to create a lead management process. Read More] Tracked on April 04, 2007 at 03:56 PM Comments Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. Establish a clear process for handling and distributing leads. Distribute leads rapidly. Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

APRIL 12, 2007

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.” Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? MySpace answered in July, 2008 – almost a full year later.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

markempa

APRIL 24, 2007

April 24, 2007 | Permalink Technorati Tags : dating , lead generation , lead nurturing , referrals , word of mouth TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference On Lead Nurturing: Looking for a "hot" date? Take time to nurture your existing customers too.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Heinz Marketing

JANUARY 29, 2018

From my perspective, this is actually one of my secrets for any marketers listening to this, if you work at a start up, apply for every single free award that is out there. I had my eye on the Atlanta Business Chronicle, the AJC, demand report, direct marketing news. That’s the core of it.

Top of Funnel 74

Top of Funnel Account Based Marketing Storytelling ABM 74