August, 2021

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

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How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare

Higher Logic

The post How New Email Privacy Rules Will Affect You – And 5 Ways to Prepare appeared first on Higher Logic. New email privacy rules are coming from Apple. Learn what’s changing and how you can prepare.

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The Experts Recommend: 5 Best Video Editing Platforms for B2B Marketers

Marketing Envy

Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing.

The State of Marketing Operations or Can’t Find a Better Martech

chiefmartech

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.

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How Much Time Do You Spend Thinking About the Future?

Vision Edge Marketing

You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.”.

7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

61% of Marketers to Increase Instagram Investment in 2021

KoMarketing Associates

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts.

9 Tips To Get Seen By Your Email Target Audience

SendX

Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail. This makes it difficult to get seen by your target audience

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode.

How to Make Your Business More Attractive to Investors

Biznology

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign.

How to Improve your Website Conversion Rate through Better UX Design

Webbiquity

Contributed post. Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales.

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.

Best Practices for Product Launch Emails (With Examples)

SendX

Congratulations on the development of a new product! You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. Why email? Because no other marketing channel provides premium one-on-one time the way, this medium does.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Sales Pipeline Management: 4 Ways to Close Deals Faster

Zoominfo

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and business growth and provides insight to drive new initiatives.

Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

What to Look for in a Copywriting Service: The B2B Marketer’s Guide

Marketing Insider Group

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap.

Five Tips for Creating Landing Pages That Convert

Webbiquity

Guest post by Grace Murphy. The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.

10 Powerful Email Blast Marketing Tips That Never Let You Down [With Examples]

SendX

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus

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How Video Scripts and Storyboards Work

Biznology

For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. Alfred Hitchcock.

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. And today’s buyers rely on five primary sources of information to make decisions.

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Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought.

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