chiefmartech

AUGUST 11, 2021

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.). 70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report

Work Management 141

Work Management Marketing Management Marketing & Strategy Paid Search Agency 141

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Webbiquity

AUGUST 17, 2021

Guest post by Lisa Sicard. According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

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Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. And as I state in the The Clear & Complete Guide to Account-Based Experience (ABX), without good brand support, even the greatest ABX programs will have you struggling to hit your goals.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Martech

AUGUST 17, 2021

In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar.

Planning 145

Planning Email Marketing Paid Search Agency Marketing & Strategy 145

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain.

Planning 359

Planning Work Management Marketing Management Allocation 359

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. For years, it’s been widely accepted that videos can (and do) boost your conversion rates. Heck, at the time of writing this, we’ve got loads of content explaining why you oughta have one of those newfangled moving pictures on your page.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

MarketMuse

AUGUST 17, 2021

Using TF-IDF for content optimization is like getting tickets to the playoffs, only to realize you’re in the cheap seats with a blocked view and the Winnipeg Jets are playing.

Google 145

Google Optimization Content 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. There’s no way to make a successful project launch easy.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Content Marketing Institute

AUGUST 24, 2021

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.

Content 144

Content Planning Content Marketing Paid Search Agency 144

Martech

AUGUST 13, 2021

A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:

Allocation 145

Allocation Work Management Planning Marketing Automation Services 145

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

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Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. A machine that writes emails, headings, landing pages, and more?! Madness! But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Imagine a world where you don’t have to agonize over every word , but rather plug your requirements into a machine —and presto!

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Search Engine Journal

AUGUST 20, 2021

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try. The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal.

Automation 144

Automation Google Ads PPC 144

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. But to get that exclusive invitation, just like with anything in life, you need to leave a solid first impression.

Examples 145

Examples Newsletter Template Landing Pages 145

Content Marketing Institute

AUGUST 5, 2021

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.

Content 145

Content Content Marketing Paid Search Agency Companies 145

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

AUGUST 24, 2021

Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. It can be difficult to optimize, however, because email clients always pull in enough characters to fill all available preview text space (up to 5 lines!).

Deliverability 144

Deliverability Display Communities Newsletter 144

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

Unbounce

AUGUST 19, 2021

If you spend 15 hours creating your landing page and three minutes on your call-to-action (CTA) button, you’re making a huge mistake. Every part of your landing page impacts your conversion rate , including that lil’ clickable zone. As it turns out, there are plenty of variables going into your CTA button and its ability to convert visitors. You’ve gotta combine the right copy, location, and design to optimize your results.

Optimization 144

Optimization Top of Funnel Landing Pages Ad Building 144

Search Engine Journal

AUGUST 6, 2021

Google's John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate Links OK if Content is Valuable appeared first on Search Engine Journal.

Google 144

Google Content SEO 144

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Martech

AUGUST 25, 2021

“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Content Marketing Institute

AUGUST 2, 2021

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.

Tips 145

Tips Content Marketing Content Paid Search Agency 145

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch.

Social Media 144

Social Media Research Social Marketing Media 144

The Daily Egg

AUGUST 23, 2021

In the aftermath of COVID-19, being able to work from anywhere in the world is more important than ever before. With remote. The post Best Remote Support Software Compared appeared first on The Daily Egg.

Software 143

Software Best Practices 143

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Search Engine Journal

AUGUST 6, 2021

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your Business Absolutely Needs SEO appeared first on Search Engine Journal.

SEO 144

SEO Business Cost Effectiveness 144

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin

Paid Search Agency 144

Paid Search Agency Ads Enterprise Management Marketing Management 144