Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 254

Marketing Automation Services Work Management Marketing Management Paid Search Agency 254

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. Always a big culprit in extra spending here are tools and licenses. In addition, look at opportunities to share licenses.

Marketing Budget 91

Marketing Budget Enterprise Management Work Management Marketing Management 91

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

Work Management 114

Work Management Enterprise Management Marketing Management Marketing Automation Services 114

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download!

Work Management 72

Work Management Digital Asset Management Enterprise Management Planning 72

The Marketing Blender

OCTOBER 7, 2022

Our Services. . See Our Work. . Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. Related Content: Your guide to building a marketing budget template.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Marketing Insider Group

APRIL 3, 2023

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. Aim for a shared marketing team purpose.

Work Management 255

Work Management Marketing Management Efficiency Marketing 255

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Work Management 98

Work Management Marketing Management Planning Paid Search Agency 98

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 125

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 125

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Off-the-shelf doesn’t always work. For example, many online stores don’t provide all the variables necessary to manage subscriptions.

Work Management 107

Work Management Marketing Management Budget Programs Software 107

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 85

Work Management Enterprise Management Digital Asset Management Marketing Management 85

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner. Having a platform that centralizes profile management can be a game-changer.

Work Management 98

Work Management Social Media Budget Programs Ideal Customer Profiles 98

ClearVoice

MARCH 13, 2023

Content marketing can drive significant ROI. Across industries, the executive suite is bumping up content marketing budgets in recognition of this fact. Content marketing works! However, that doesn’t mean the boss is throwing money at YOUR content marketing budget. In that survey, 58.4%

Marketing Budget 109

Marketing Budget Marketing Budget Creation Budget Programs Content Marketing 109

Webbiquity

AUGUST 8, 2017

Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. Here are 10 key considerations to keep in mind when evaluating the various software platforms available.

Work Management 208

Work Management Marketing Management B2B Marketing Marketing Automation Services 208

Vidyard

SEPTEMBER 23, 2021

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. What’s your team’s budget and skill level? When in doubt, buy less and work your way up from there. What’s Your Video Production Budget, Skill, and Team Size? The Best Options for Video Editing Software 5. Promise us.

Budget Programs 174

Budget Programs Work Management Video Marketing Marketing Management 174

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 296

Social Media Planning Social Marketing Content Marketing 296

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Content Marketing 257

Content Marketing Planning Marketing & Strategy Marketing Strategy 257

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 246

Enterprise Management B2B Marketing Work Management Marketing Management 246

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!)

B2B Marketing 110

B2B Marketing Work Management Marketing Management Paid Search Agency 110

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships.

Marketing Automation Services 69

Marketing Automation Services Work Management Enterprise Management Marketing Management 69

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 220

Content Marketing Work Management Content Paid Search Agency 220

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation.

Marketing Automation Services 116

Marketing Automation Services Lead Generation Budget Programs Enterprise Management 116

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Work Management 91

Work Management Marketing Management Marketing AI Marketing Automation Services 91

TrustRadius Marketing

SEPTEMBER 1, 2022

There isn’t a hotline for managing business workloads. If there was, they would direct you to software designed to help manage your sales, clients, growth, and everything in between. One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software.

Enterprise Management 98

Enterprise Management Marketing Automation Services Work Management Marketing Management 98

Top Rank Marketing

NOVEMBER 22, 2023

B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. And not only are more marketers trying out B2B influence, more than ever are seeing success. The relentlessly optimizing marketer within all of us will not rest at “doing okay.”

B2B Marketing 108

B2B Marketing Planning Budget Programs B2B 108

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Oktopost

DECEMBER 16, 2020

To achieve sustainable business success, you need a marketing funnel that finds, acquires, and converts leads. For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. The solution? Why You Need Lead Generation Software.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing Automation Services 99

Martech

MAY 25, 2023

The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Here are some important reasons why you should consider a marketing work management platform. The keyword is ‘collaborative’.”

Work Management 80

Work Management Planning Marketing Management Budget Programs 80

SpotMe Blog

SEPTEMBER 22, 2023

Efficient onsite event badge printing software is essential for a seamless check-in experience for your attendees. With so many options on the market, determining the best solution for your needs can feel overwhelming. What Is Onsite Event Badge Printing Software?

Work Management 52

Work Management Enterprise Management Marketing Management Budget Programs 52

TrustRadius Marketing

OCTOBER 27, 2022

The bigger you are the harder you fall–unless you have a powerful management structure for your team of course. If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Popular ERP Features and Functionality.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Can we pay the software license month-to-month?

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way. Plan carefully before talking to software vendors.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Budget Programs 112

SpotMe Blog

MAY 24, 2021

Fortunately, we have sophisticated software available today that helps us manage and plan events seamlessly, with each tool serving its own unique purpose. Recognizing how to use all these software options to their full potential can feel a bit overwhelming as you sift through their purposes, functions, and differences.

Work Management 97

Work Management Marketing Management Budget Programs Planning 97

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

Planning 124

Planning Work Management Resource Management Digital Asset Management 124