Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Televerde

JULY 25, 2022

If your customer support is lagging, an inbound customer support team or contact center might be what your business needs. With customer expectations reaching an all-time high for many industries, meeting and exceeding those expectations has never been more important. What Is an Inbound Call Center?

Customer Satisfaction 98

Customer Satisfaction Burn Rate Business Paid Search Agency 98

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. What is a Sales Strategy?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Stevens & Tate

AUGUST 26, 2022

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. What is Inbound Marketing?

Inbound Marketing 116

Inbound Marketing Advertising Agencies Planning Paid Search Agency 116

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Stevens & Tate

AUGUST 22, 2022

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. What is Inbound Marketing?

Inbound Marketing 109

Inbound Marketing Advertising Agencies Planning Paid Search Agency 109

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 117

Deliverability CAN-SPAM Lead Scoring Lead Ranking 117

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This is definitely true of search engine optimization.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? What are customer service tiers?

Work Management 106

Work Management Marketing Management Service Paid Search Agency 106

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. It starts with knowing what the customers want. Clunky interfaces and slow responses won’t cut it anymore.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Quick recap of 2020 trends.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. Most customers expect fast and knowledgeable help from businesses.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. What you’ll learn: What is channel sales? What is the difference between channel sales and direct sales? See how it works What is channel sales? Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. We went from office dynamics to working from home every day. We went from office dynamics to working from home every day.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. What Is Wallet Share? Try some inbound orange marketing strategies.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Martech

AUGUST 30, 2022

Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Read next: What is customer journey analytics? Yet, few marketers are successfully satisfying customers in all phases of their relationship. The end-to-end customer journey. Get MarTech!

Touchpoints 101

Touchpoints Gartner Word of Mouth Loyalty 101

Hubspot

MAY 26, 2023

You are greeted with a pitch from a pushy sales rep. Odds are, if you don’t want what they’re selling, you’ll hang up immediately. And when all someone has to judge you from are your words and how you deliver them over the phone, your outbound calling strategy is especially important. How to Make Effective Outbound Calls 1.

Effectiveness 70

Effectiveness Work Management Marketing Management Cold Calling 70

Lake One

OCTOBER 26, 2023

Account-based marketing (ABM) aligns the efforts of both marketing and sales to target high-value clients. It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). Advertising in Inbound vs Account-Based Marketing Most B2B marketers are leveraging an Inbound playbook.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. What Are Customer-Centric Experiences? In 2022, customer expectations are high—and for good reason.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? What does this formula look like? While organizations focus largely on sales formulas, the revenue engine is heavily reliant on the success of the demand generation program which sits firmly within Marketing. Simply put, it stalls.

Demand Generation Agencies 97

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 97

BOP Design

JUNE 29, 2021

We’ve heard concerns from clients who are worried any content they create may seem basic or repetitive to their target market. I find FAQs to be the most obvious and underrated content out there, especially in B2B content marketing. Your target market has questions – often they are a variation of the same or similar questions.

Tips 153

Tips Work Management Generation B2B Thought Leadership 153

SmartBug Media

AUGUST 16, 2023

INBOUND is approaching fast, so it’s time to start making a list of all the sessions you plan to attend. As you’ll see, the agenda is packed with top-notch speakers from a wide variety of disciplines from neuroscience to entertainment to sports. And just a heads-up if you didn’t already know—INBOUND is all in-person this year!

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. billion virtual assistants in use, up from 3.25

Paid Search Agency 98

Paid Search Agency Advertising Channels Gartner Amazon 98

Stevens & Tate

AUGUST 22, 2022

When it comes to B2C marketing, inbound marketing has long surpassed traditional marketing as the most popular way to advertise a business. However, many businesses, especially manufacturers, still assume that traditional marketing is the best way to go when it comes to B2B. What is Inbound Marketing?

Inbound Marketing 75

Inbound Marketing Advertising Agencies Planning Paid Search Agency 75

MarketJoy

SEPTEMBER 30, 2020

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Marketing has been the backbone behind every successful product and service and it is what enterprises are relying on to bring them back into the game.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Effectiveness 90

Content Standard

JULY 1, 2022

We entered 2022 with marketing budgets finally climbing back from the pandemic’s record lows to an average of 9.5% Content marketing budgets could seem like easy prey in these scenarios, especially in organizations where executives are less well-versed in content strategy and content’s influence on customer behavior.

Marketing Budget 115

Marketing Budget Lead Scoring Lead Ranking Marketing Budget Creation 115

SmartBug Media

APRIL 20, 2023

Aligning marketing and sales goals , although seemingly simple, can be difficult to do internally. From tried-and-true business processes to implementing new business software, your company can be challenged when aligning marketing and sales goals. What does our company consider as a lead in the first place?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 98

SmartBug Media

MAY 11, 2022

What is a happy customer? A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. A happy customer (or delighted customer, to use inbound terminology) boils down to a healthy customer retention strategy. What is customer delight, really? Who are they? Do you want one?

Hubspot 98

Hubspot Tips Lead Ranking Trigger Marketing 98

Only B2B

NOVEMBER 9, 2021

A marketing qualified lead (MQL) is one who has acquired a piece of content or connected with your marketing team but has not yet approached your sales funnel. Everyone craves leads, but few people know what to do with them once they acquire them. This is when the inbound strategy comes into play. What Exactly Is A MQL?

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking MQL Sales Qualified Leads 118