The Psychology of Viral Content

Contently

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. Media Social viral

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YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? The YouTube view count is probably the most well-known statistic in social media.

Trending Sources

6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. What are your favorite viral video marketing examples? Oh, hi there.

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How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. Then viral happened. YouTube views: 4.2 million (not counted in the YouTube numbers).

10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. YouTube HD Camera Trick Challenge- Samsung. What other viral marketing videos have you enjoyed? 93 million.

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The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. The Science of Virality.

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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. Brands agencies YouTube

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. A surreptitious video showing heavy-handed tactics against the elephants went viral and fueled an online campaign that dampened enthusiasm for the circus. By Mark Schaefer.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. for YouTube.

Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise.

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Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) Much of what succeeds on YouTube wouldn’t succeed anywhere else. Media video YouTube

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

Creating Viral Content Comes Down to Just Letting Go

Vertical Response

If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. The post Creating Viral Content Comes Down to Just Letting Go appeared first on VerticalResponse Blog.

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The Psychology Behind the Emotions that Spur Viral Content

Content Standard

Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. The Science Behind Emotions and Virality.

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YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Viral Learning Center. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content.

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend?

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Interesting Infographics: How To Make Your Content Go Viral

LEADership

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping.

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Meet the new Queen of Viral Video

grow - Practical Marketing Solutions

The video I’ve featured today was a turning point for her young career because for the first time she truly reached a “viral status.&# ME: So tell me about your “Oh My God moment” when you realized you had produced a viral video. I have such a special treat for you today.

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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

Hubspot

In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.

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Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Over 2 million subscribers on YouTube, 1.71 Virality, thy name is Kian.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTube

The ALS Ice Bucket Challenge is the perfect meme

Biznology

Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches.

Common Qualities of Insanely Successful Viral Videos

Hubspot

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. Why did this gem go viral?

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Viral Marketing: Three Ways to Help a Video Go Viral

Marketing Action

Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Many companies report increased sales and name recognition after their videos have “gone viral.” Viral marketing is great.

How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson.

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How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

You know the future is video content, but you haven’t quite figured out why those wacky “unboxing” videos have such viral power. Hero – Hero content is usually the video that goes viral, like the “ Epic Split” spot from Volvo.

The 3 Best Viral Video Campaigns of 2013

Vertical Response

2014 has begun, but before we dive into a new year, let’s take a look back at the best viral video campaigns of 2013. While you don’t have to create viral videos yourself, they’re still excellent pieces of content you can learn from and leverage for your own business.

7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze!

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Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business.

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Kiss your line-of-shame smack on its social media lips!

Biznology

Nothing you will do in your blog posts will ever be as humpy or as nast or as raunchy as all the people in your office have already possibly been when they clicked upload and your Harlem Shake video went live and possibly went quasi-viral.

Did social media really begin in 1984? The event that made you FEEL.

grow - Practical Marketing Solutions

I lived through the first viral social media campaign. They are working so hard to engage with people via Facebook, Twitter and YouTube and the good news is that their social media engagement levels is off the charts. I lived through the first viral social media campaign.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

New media, new culture and how it’s confounding brands

grow - Practical Marketing Solutions

If you’ve been following popular culture at all, you’ve probably learned by now of the downfall (at least temporarily) of YouTube’s greatest star, PewDie Pie. PewDiePie, a Swedish gamer and humorist, is the first person alive to hit 10 billion views on YouTube.

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Debunking myths around sales videos for business

Biznology

Content Marketing Social Media Marketing Webinars Business business video production Content marketing lead generation marketing myths online video production Robert Weiss Sales sales conversions sales videos social media tips video marketing video production video tips videos viral videos YouTube

Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. Hero — The epic content that goes viral. Her YouTube channel features famous recipes from the movies — as she dresses like the characters.

The Biggest 2013 Digital Marketing Trend No One’s Talking About

Biznology

YouTube, the #3 site on the web, sees some 72 hours of video uploaded every minute of the day. A record 8 million people logged into YouTube at the same time to watch Felix Baumgartner jump from the edge of space earlier this year. Photo credit: Wikipedia.

10 Examples of Amazing Viral Marketing Videos

Hubspot

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. YouTube HD Camera Trick Challenge- Samsung. What other viral marketing videos have you enjoyed? 93 million.

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