Martech Advisor

JANUARY 21, 2020

It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. Over the past decade, the voice of the customer grew stronger than ever before.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

B2BMarketing.net

NOVEMBER 6, 2023

Ignore AI at your peril: Why now is the time to take AI seriously in your ABM strategy Inflexion Group’s Bev Burgess and The Tech Whisper’s Jaspreet Bindra started the day off with a bang by discussing the significance of generative Ai. On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. These brands have garnered a loyal customer base, with 63% saying that referrals bring them more business than digital ads. 6 D2C Success Stories and Lessons for Marketers.

Marketing & Strategy 89

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 89

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. Have you ever Skyped in space? Met the Godfather of demand gen? Or been on a dating show for… features? Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Circle Studio

DECEMBER 19, 2017

Put strategy before execution. It’s always a good reminder to commit to putting strategy ahead of tactics and execution. It’s always a good reminder to commit to putting strategy ahead of tactics and execution. Strategy should drive everything you do. In the A/E/C world, proposals are synonymous with marketing.

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

Televerde

JANUARY 6, 2019

The model is successful because it gets results. As a marketer, I understood the value of a purpose-driven marketing strategy so I was keen to pick Jim’s brain on how he built such a strong socially responsible company that also delivered extraordinary results for customers; and he was eager to share his learnings. Televerde’s U.S.

Lead Ranking 72

Lead Ranking Paid Search Agency Demand Generation Agencies Companies 72

Oktopost

JUNE 16, 2022

There has been an increase in digital investments focused on an omnichannel approach– improving user experience that focuses on the overall quality of interaction between customer and brand, and not just in a specific channel, but rather multiple channels. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Personalization 25

Personalization Transparency Digital Transformation Click Rate 25

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What types of tools and strategies would help you take your digital marketing to the next level?

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Televerde

JANUARY 7, 2019

The model is successful because it gets results. As a marketer, I understood the value of a purpose-driven marketing strategy so I was keen to pick Jim’s brain on how he built such a strong socially responsible company that also delivered extraordinary results for customers; and he was eager to share his learnings. Televerde’s U.S.

Lead Ranking 56

Lead Ranking Paid Search Agency Demand Generation Agencies Companies 56

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Skyping in space. Who was crowned the Video Master?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. A positive CX can turn casual browsers into loyal customers, while a negative one can send them straight to your competitors. Now, enter social media — your secret weapon. It’s more than just likes and shares.

Marketing AI 133

Marketing AI Marketing & Strategy Lead Ranking Lead Scoring 133

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Skyping in space. Who was crowned the Video Master?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Convert

MARCH 22, 2022

It’s the secret sauce behind the success stories that attracted you to working with CRO experts. It’s the secret sauce behind the success stories that attracted you to working with CRO experts. There’s a better strategy that also injects agility into your experimentation program…. We wish it were that simple.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Skyping in space. Who was crowned the Video Master?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Martech Advisor

JANUARY 17, 2020

Investment in Customer Experience (CX) is continually growing, as brands strive to offer customers a superior quality of experience. In this article, we turn to six of the world’s leading CX experts to bring you valuable tips and insights. saw a significantly improved CX score compared to previous years.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

ANNUITAS

MAY 10, 2023

It challenges conventional approaches to the charter and role of our marketing, sales and customer success systems and data and to how we integrate and configure them. It challenges conventional approaches to the charter and role of our marketing, sales and customer success systems and data and to how we integrate and configure them.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130

Martech Advisor

NOVEMBER 6, 2019

Intro: Improving customer experience (CX) means – improving people, processes, product, and delivery to customer, such that it helps improve satisfaction, loyalty and helps achieve the overall business goals. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready! Table of Content.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Hubspot

AUGUST 8, 2012

Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." That’s the increasingly important subset of CXM, something called "Digital Experience Management."

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Martech Advisor

MARCH 13, 2020

How can you leverage this strategy in 2020? To prepare for this future, marketers should be conversant with the many elements that make conversational campaigns a success. Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers.

Marketing AI 102

Marketing AI Conversion Planning Work Management 102

chiefmartech

AUGUST 5, 2019

Platform business models are one of the hottest topics in digital transformation. Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Outgrow

NOVEMBER 21, 2019

And YAY… we have been studious and maybe a bit proud of ourselves to have explored so many digital libraries. October proved to be a month of reading and learning. We, at Outgrow, committed ourselves to read as many interesting niche marketing blogs as we could. Read this epic post about various referral programs. 79 ways… wow!

Outgrow 40

Outgrow Copywriting Word of Mouth Marketing & Strategy 40

Martech Advisor

JANUARY 31, 2020

” Customer satisfaction is not just a measure of how well a company’s products or services meet or exceed customer expectations, but also a critical determinant of overall business success. .” In this article, we explore customer satisfaction and its importance through selected quotes from leading industry experts.

Customer Satisfaction 58

Customer Satisfaction Word of Mouth Leads Lead 58

Webbiquity

OCTOBER 23, 2012

Contending that “it doesn’t take a big team and millions of dollars to get attention on Twitter,” John Manoogian III recommends emulating 10 strategies used by big brands, such as polishing your image: “Customize your background with something that fits you. Twitter isn’t just for the birds anymore.

Paid Content 100

Paid Content Twitter Tactics Tools 100

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

OCTOBER 25, 2022

Whether you’re just starting out and looking to learn the ropes or you’re an old hand looking for ideas and inspiration, this mega collection of 90 CRO tips and tricks has something for you to take away and test or apply to your work. Or grab a coffee and start at the beginning. Or grab a coffee and start at the beginning. CRO Basics.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

chiefmartech

JANUARY 18, 2018

What began as a role that served marketing by delivering solely a technology strategy and implementation, now is fast becoming a core competency for the next generation executive go-to-market leaders. The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year.

Enterprise Management 96

Enterprise Management Effectiveness Work Management Marketing Management 96

chiefmartech

FEBRUARY 14, 2019

Those starting digital transformation or those far along the journey? You can pay so much attention to what’s happening in one narrow slice of marketing, studying only strategies and tactics that are analogous to yours, that you miss disruptions coming at you from completely different angles. Twice a year, I face a dilemma.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

Litmus

FEBRUARY 27, 2020

Understand how email strategy will become more targeted and personalized by necessity. If you’re looking to master the strategies and technologies that keep the email channel vibrant, relevant, and customer-centric in the years to come, this ebook is for you. Is your email program set up for future success? Get your copy ?.

Email Marketing 103

Email Marketing Trends Privacy Work Management 103

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired by each other. No, we’re not fooling.)

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. James Reynolds. Dubai-based entrepreneur. Going cheap.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76