Act-On

SEPTEMBER 26, 2023

It will show you the content with the highest social media engagement. This strategy lets you double dip because you can also share the post on social media, tagging MarketingProfs in hope that they, too, will share the content. A smart way to do this is to research what already works well for a company. Create your angle.

SME 140

SME FAQ Domain Link Building 140

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DECEMBER 9, 2023

A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. For example, financial services marketers aren’t all at the same point in their buyer’s journey and aren’t all interested in the same things. So it’s no wonder our open rates weren’t great! We had to get more personalized.

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Act-On

JULY 24, 2018

Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts. Employee advocacy is a fastest, organic tactic for building brand engagement.

Social Networks 104

Social Networks Tactics Planning Relevance 104

Act-On

JUNE 27, 2018

Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment.

Planning 117

Planning Marketing & Strategy Search Marketing Marketing 117

Act-On

APRIL 26, 2024

Prioritize the steps that matter most for your business, and get specific about which behaviors show the strongest signal of interest in purchasing: Events or webinars Registration: medium signal of interest Attendance: stronger signal (because showing up demonstrates a more serious interest than merely signing up) Website visits Homepage: low signal (..)

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning 100

Planning Marketing Plans Marketing & Strategy Act-On 100

Act-On

SEPTEMBER 24, 2023

The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. With over 326,000 members and counting, this is the largest group on our list — but it’s shockingly useful.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Act-On

OCTOBER 2, 2023

Social Media at Scale With social media marketing automation , your team can save valuable hours when it comes to notoriously time-consuming activities. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Marketing Automation Service 190

Act-On

FEBRUARY 26, 2024

Digital ad channels include display ads, social media, email, and mobile in-app advertising. An i dentity graph or ID Graph connects different signals associated with a single user or device across multiple platforms, including cookies, device IDs, social media accounts, and email addresses. What is a Channel in Advertising?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

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MARCH 19, 2024

As prospects and customers explore your website, open your emails, and engage on social media, they leave “digital breadcrumbs.” Building that value starts with nurturing prospects and continues long after the purchase. Collecting and knowing how to use this data is your team’s gateway to improving the customer experience.

Marketing Automation Services 188

Marketing Automation Services Budget Programs Generation Cross-Selling 188

Act-On

SEPTEMBER 28, 2023

email, web, social, events) and through all stages of the sales funnel. With marketing automation, you can improve SEO to drive high-intent traffic, build and optimize landing pages and web forms to generate conversions, and manage all your social media campaigns to increase awareness and share of voice in your industry.

Paid Search Agency 195

Paid Search Agency Work Management Marketing Automation Services Planning 195

Act-On

JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter 102

Twitter Ad Building B2B Tips 102

Act-On

OCTOBER 31, 2018

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves.

Promotion 104

Promotion Spending Social Media Social Marketing 104

Act-On

JUNE 25, 2018

Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.

Planning 103

Planning Positioning Brand Identity Branding 103

Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin 106

Linkedin Video Marketing Marketing Prospects Marketing Strategy 106

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Microsoft uses its own tab system divided into Focused Inbox, Promotions, Social, and Other.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103