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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. So Mr. Shaughnessy’s list is not a measure of social media influence, it is a measure of Twitter influence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week, The Difference Between Content Marketing and Social Media and Why You Should Care and it got me thinking about how these trends are intertwined. I think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness. This is what I mean… The failure of social media marketing. But keeping up with the tectonic shifts of the social web?
  • MODERN MARKETING  |  SUNDAY, AUGUST 25, 2013
    [Social] 5 Social Media Truths, and How To Manage Them
    by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. These were among the key themes highlighted at the Media Post Social Media Insider Summit , last week in Lake Tahoe, CA. You have to make every connection on social media personal. Here are 5 truths that will help you succeed on social media: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social] How does a small business move into social media marketing?
    I recently received this excellent question from one of my students: Big global companies usually have a social media department but medium and small companies usually add this job for some marketing or PR manager in addition to his area of responsibility or hire some cheap employee or intern — with negative results. So how should a small business with limited resources realistically approach social media marketing?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Social] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Social media needs to be part of an integrated strategy. Social is for customer service.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. It’s all relative The speed with which social media spreads ideas and.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Social] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. On the contrary, I think the hangover stage is necessary and healthy if social media is to achieve its realistic potential for change. A year ago, people wanted to know how to start social media campaigns.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1% How much traffic do social networks drive to B2B websites? Smaller social networks and content curation sites like Scoop.it
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Social] Four ways social media impacts emotional branding
    Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. Connecting with a brand works much the same way and content delivered by the social web is a great enabler for this process. The Un-Tapped Value of Employee Social Capital.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Social media provides plenty of ways to do this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] Case study: Social media engagement as a point of differentiation
    There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. But there is one “fact” that Eric has included in each version that makes me cringe: “The ROI of social media is your business will still exist in 5 years.” ” If you would believe Eric, we are on the cusp of a social media apocalypse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 26, 2017
    [Social] Social media engagement is a lousy metric
    Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. I believe one of the greatest opportunities with social media marketing is to build an emotional connection with people that leads to business benefits over time. Social media engagement may be the wrong metric. It provides social proof that there is activity on the content. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 16, 2014
    [Social] Why Instagram is becoming the dominant social network
    In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies. In particular, I loved his insights on: Data declaring that Pinterest has been “blown off the road” and Instagram is emerging as the most dominant social platform on the planet. I am regular on Mitch Joel’s blog and when he says a a video is “must-watch,” I listen to the man.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ” What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. But we need to take a much closer look at the results to really discover the true nature of social influence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. A critical step in the strategy development process is to provide a painfully honest assessment of these factors and the company’s ability to execute and sustain a social media marketing initiative.
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. The best social media platform for your organization.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites? ” Social Media Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web! Here are some of the social media benefits described in the clip: Higher customer loyalty/number of visits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. What if it’s more valuable for some businesses to look at the money they save versus the money they make as a result of social media use? Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week. Or, more importantly, is social content adding to the noise? Is it worth our time to push 110 posts out to social channels every week?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Social] When social media marketing doesn’t work
    Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. I was recently consulting with a B2B company that is at the beginning of their social media journey. Their instinct was to push this with social media and they were visibly shocked when I told them no, that was not the direction to go. That is not easy to do with a social media presence of zero. 3) They really had no social media heritage to build on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. As you know by now, success on the social web comes at a cost in terms of time and the expense to produce content that gets noticed. You must have a “social web” strategy.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Social] 7 Social Media Mistakes Bloggers Should Avoid
    A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Did you know it is now possible to buy followers and likes from certain social media networks? Ignoring social media return on investment. Only using social media to advertise.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Social] Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
    Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Social Media Albert Ribera Jay Baer Jeff Rozner LinkedIn Mark Schaefer Rand Fishkin sharing social media sleuthing t.co
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. How do you think I, SocialSteve, feel about telling you about the end of social? Seriously, I want to tell you why we need to stop concentrating on a social media strategy as the end game. Far too many people approach social media as a separate entity. Social engagement (listen and converse on your assets and off).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. The first group consists of people who really understand how social media fits into an overall marketing strategy (but may lack the storytelling/creative abilities).
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2016
    [Social] 5 Ways User-Generated Content Amplifies Your Social Media Strategy
    Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social] Straight talk on social media consulting
    Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media. Approaching the world like social media is the hammer and every problem is a nail will just lead to trouble. Social media marketing is very hard work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Social] Social media sewage … and hope
    Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I need to write about social media sewage for a moment. There are three underlying economic drivers of social media that are creating desperate and increasingly unethical practices that are turning the social media space into a cesspool. Another major economic driver on the Internet is social proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. When approaching social media or content marketing, the commitment should be for the long haul.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social] 3 Developments that are Sabotaging the Social Media Movement
    I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. One sign is the gradual co-opting of social media as a broadcast tactic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Social] Can you make money managing social media?
    In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. Now, here’s the next big question … can you make money managing social media for others? Have you found a way to monetize social media management?
  • MODERN MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Social] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Human beings and their knack for graceful conversation aside, the future of social marketing will be automated.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 23, 2012
    [Social] Don’t Be a Social Media Harlot!
    Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Social] The Eight Best Social CRM Tools
    Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. How does social CRM differ from traditional CRM? Social CRM systems don’t simply track a larger amount of customer data, however.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Social] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. How can marketers help their organizations move from “social media marketing” to “social business”?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Social] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” While there is little serious research so far on these social media connections and offline influence, these examples are illustrations of what many consider the “weak relational links” of social media connections. By Mark Schaefer.
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 17, 2011
    [Social] The Social Buyer Engagement Index
    In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    The people at Alterian have talked about a Social Engagement Index (SEI) as well as a Social Sentiment Engagement Index (SSEI).    Knowledge : Social buyers today are knowledge seekers. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. The social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations. Social Media Strategy Traditional media and advertising explaining social media social media basics understanding social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? Many companies are “checking a box” and doing social media (i.e.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Social] The Top 9 Social Networks For Businesses
    Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts. All this data is thanks to some amazing research by Ignite Social Media which I found thanks to Justin Flitter (@ JustinFlitter ). Social Medi
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Social] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy. Now, let’s see where social media/social interaction can play a role in the sales process. Online social contact, not surprisingly, can be helpful at all stages of the sales funnel. At the same time, social media tends to be the least self-promotional.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Social] The Top 8 Social Networks For Business
    Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. I covered both of these in my own review on the top 9 social networks for businesses 2 years ago. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. I never imagined that our work in developing social media policies (and the related processes and governance models to support them) would become so popular. For many companies, this has become their ignition point to social media success.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Social] What is Social Media Marketing?
    Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 13, 2016
    [Social] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Social] Why Ad Agencies aren’t adjusting to a real-time social media world
    “Our ad agency set up a separate division for social but they still try to manage it like it is purely advertising. Social media is a relatively mature channel by now. The dynamics of social versus advertising. There are MANY uses for social media but GENERALLY, it is a channel to deliver a drip of useful/interesting/vital content that leads to awareness, trust, and eventually loyalty. 3) Unrealistic expectations for social. Social Media Explained.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 1, 2016
    [Social] How your personality aligns with social media content types
    I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Social] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Social] New research: An exceptional path to social selling success
    Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Here are some big take-aways from one of the first real academic views of social selling. Social selling best practices. Interviews with social selling rockstars revealed these best practices: Know your prospects on social media. Build social credibility by focusing on relationships. Do your social homework.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Social] Is social media engagement still a thing?
    Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. The post Is social media engagement still a thing? Remember when social media was about engagement?
  • B2B MARKETING INSIDER  |  SUNDAY, DECEMBER 11, 2016
    [Social] The Future of Social Media
    Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaA few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Social] Are Social Employees The Future of Marketing?
    As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Today’s interview is with Cheryl Burgess (@ ckburgess ) who along with her husband Mark Burgess (@ mnburgess ), has co-founded Blue Focus Marketing , and are also about to release their book on Social Employees. Blue Focus Marketing is a social branding consultancy that helps brands become social.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. And in all honesty, social media isn’t even that new anymore.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. I was aware that they have state-of-the-art social media efforts but who really cares when the stock price is slipping? In fact, they had their social monitoring software on display for all to see and I was the number one non-Dell influencer putting out content during the entire conference (which is kind of hard to believe). What is the ROI of me?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Social] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Are there are benefits to deleting your business pages on social media? Social sites are rented, not owned, assets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” “Federal guidelines prohibit us from having a social media presence.” How are you dealing with your Social Media Minefield?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtube
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    I wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. 1) “Social media does not change your culture, it reveals it.” ” 2) “We embed social media inside our processes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social] Take the test. Do you have a social media addiction?
    A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? 40% of young adults —and 21% of adults overall—admit to using social media while on the toilet (and those who don’t admit it are probably lying). Why can’t we stay away from social media, even for three minutes? Multiple studies have reached the same conclusion: social media can become an addiction. Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. If you’re serious about a career in social media marketing, focus on learning the “marketing” part. Are you reading social media blog posts in bed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In my experience, even a two-hour social media workshop can have a powerful impact on the tone of the organization. What does a Social Media Lead Team do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The question is – can a person really become addicted to social media? The Science of Social. One way to check yourself is to evaluate your feelings about social media.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Social] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift. 9 B2B Social Media Marketing Stats and Facts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody. Perhaps your competition isn’t McDonalds, Nike, and every other company trying to dominate the social web. Maybe social media helps make the traditional notion of competition obsolete. I spend a lot of time helping people with their social media marketing efforts. In fact, social media amplifies my competitive advantages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Social] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts. Connect with contacts on Facebook, LinkedIn, and other social media platforms. By Mark W. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 22, 2012
    [Social] Using Klout and social scoring for sales and marketing teams
    One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. Like a credit score, let’s assume that companies like Klout, Kred and Appinions are beginning to measure something that correlates to an individual’s social media effectiveness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Social proof and your battle for credibility
    While researching my new book Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! Social proof is a critical concept behind influence in both the offline and the online worlds. A social proof “badge” can bestow authority whether it is deserved or not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s largest 50 companies are engaged online and on social media, more than double of what the same study found in 2010. The findings are interesting because not long ago being social was once considered too risky, the article said. New CEOs are quicker to take up social. More than 75 percent of the women CEOs are social.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. The social media release is used for blogger outreach.
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Social media is about providing value, not just promotion, and of course it’s social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. We are dramatically reducing the cost of social sharing at scale. social sharing engagement. How can we give our top fans the social currency that will increase their influence? social sharing engagement.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Social] 3 Top Social Automation Tools
    Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. I go into all the details in You need to prune in order to grow your social followers — if this doesn’t convince you, you’re a lost cause.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social] A surprising insight on social media measurement: Activity does matter
    Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program. Number of social mentions. Traffic to social sites. Did we attend social media training? Did we attend social media training?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Social] 5 social media tools to kickstart your business
    Social media is a moving beast and we need to keep moving with it! Be more social using Nimble. More and more of our interaction is with current and potential customers through social media channels. Nimble is a Social CRM tool which is tightly integrated with social media channels and helps you manage and grow relationships with your contacts to ultimately leads to sales. Most tasks within social media cannot be automated but there are some that make sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 10, 2013
    [Social] The one core secret to social media marketing success
    I know this blog post title might sound a bit simplistic — perhaps sensational — coming from me, but I do think there is one core idea to consider when starting a social media strategy that is often misunderstood … or missed all together. You could go blind reading tricks, tips and strategies for social media marketing success. In fact, these discussions ultimately led to the idea of writing a book about this entirely new trend of social influence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Embed This Image On Your Site (copy code below): The post The State Of Social Business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Are businesses failing to find an ROI in social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Social] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! A survey showed 65% regarded the social web as a “distracting waste of time&#.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. In this article I’ll offer my own definition as well as plenty of links to other resources you can check out for more ideas on how to help your organization transform into a social business.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Social] Turn B2B Buying Into a Social Experience
      It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.   It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms. 
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Social] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Social Advertising, With LinkedIn Targeting. Cost per click or interaction has become the norm in the social advertising space.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Together we were having a little fun teasing a project cooked up by Eloqua and JESS3 , and made possible by several of the best and brightest in social business. If you want to grab your free copy of the Social Media ProBook, you can download the Web version here or the print version here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Social] Will the social web fuel international cooperation or catastrophe?
    Related Stories Three amazing ways social media is changing the world A Multidisciplinary Approach to Breathtaking Content. Social media and government sociology Writing best practices Malcolm Gladwell Outliers social media and cross-cultural communications social media and culture social media for social good Social media risks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Social] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. I have three different “core” content sets ready to go at any moment: Social media strategy foundations appropriate for small businesses. I’m afraid of negative comments on social media. I feel overwhelmed by all the changes on the social media scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. And if we return to the fundamentals of what makes customers tick … why they keep coming back to us … we can begin to unlock some secrets of how we need to show up on the social web.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Social] The Research Methods of Social Buyerology
    In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.  Social Buyerography: Multiple Qualitative Approaches.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 9, 2012
    [Social] Why Instagram will be the next big social media platform
    Now, new data from The Social Habit seems to confirm that Instagram is poised for a breakout. Of the Americans surveyed who currently use a social media platform, only 18 percent currently have a profile on Instagram. Of ALL those social media users surveyed, 48% declared they are using Instagram more often. By the way, this is just one tiny glimpse into the amazing dataset compiled by Edison Research and the Social Habit report which is being released this week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Social] 5 ways to use social media in sales even if your customer isn’t on Facebook
    ” Of course you need to use common sense and spend time on the selling activities that will bring you the most return, but here are five ways to build a personal selling advantage for your team, even if your customers are not social savvy! One of the interesting things they see evolving is that B2B procurement professionals under the age of 30 rely heavily on social channels for collecting information and data. How are you involved in social selling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Social] Five tools to help with your social media makeover
    In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1. Measure Conversion from Social Media Traffic. Social media is not necessarily all about sales but I’m sure you’d like to see some action from the updates you make. By Ian Cleary, {grow} Contributing Columnist.
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