The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 52

Marketing Budget Service B2B Marketing B2B 52

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. Most customers expect fast and knowledgeable help from businesses.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Sprout Social

FEBRUARY 8, 2024

If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service.

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? For example, if you're targeting small business owners, navigating the many rules and regulations associated with business ownership will help to form a financial plan to manage income and expenses during retirement. The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. Get the details What is customer service operations, and why is it important? Get the details What is customer service operations, and why is it important?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Optinmonster

DECEMBER 18, 2023

In order to ensure these emails go through successfully, you need an SMTP service. SMTP services offer an easy and secure solution to this problem. What sorts of emails do you need an SMTP service for? Then, you’ll be able to seamlessly integrate WordPress with any of the SMTP service providers we’re about to cover.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

SmartBug Media

MARCH 17, 2023

When it comes to launching a new product or service , having a thorough understanding of what people are looking for, along with their opinions and attitudes about your brand, can be integral in creating an effective marketing strategy. When it comes to bringing your product or service to market , start with market research.

Research 98

Research Service Product Planning 98

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Scoop.it

OCTOBER 27, 2022

So, what’s a service-based business supposed to do? Ideally, content based on specific subject matter related to your business and your audience’s core needs. If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business.

Curation 87

Curation Work Management Marketing Management Service 87

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddies can be configured by the enterprise for specific use cases. Why we care.

Enterprise Management 111

Enterprise Management Marketing Management Vendors Knowledge Base 111

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive. Get the insights 1.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Marketing Insider Group

JANUARY 30, 2024

An example and symptom is when personas are developed exclusively by internal people. Since this is such an important requirement I’ll provide a few examples of categories we often find missing or inadequately built out in Personas we evaluate: Beliefs. Even worse, when they are developed exclusively by external consultants.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Salesforce Marketing Cloud

AUGUST 30, 2023

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service. But what sets the best field service management software apart?

Work Management 52

Work Management Marketing Management Efficiency Service 52

SmartBug Media

APRIL 26, 2022

Customer retention strategies like educating and great customer service will increase customer loyalty. The process to help customers see the value of achieving their goals by using your product or service is fostered by communication, trust, and mutual growth.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Convince & Convert

MARCH 14, 2024

A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject matters. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S. dollars over the last several years.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Keep your audience’s knowledge level in mind. A content funnel is one way to understand your audience’s knowledge level. Find relevant data.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Webbiquity

MARCH 7, 2023

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Don’t bill clients for time you spend learning, only for the time you are actually applying that knowledge for their direct benefit. It’s more important even than capabilities. Lots of people have skills.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo. The average U.S.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Work Management 102

Work Management Brand Identity Branding Customer Satisfaction 102

Webbiquity

NOVEMBER 29, 2022

Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. Real-time support and proactive services are key to retaining customers over the long term, and automation tools simplify these processes for you and your clients.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Vision Edge Marketing

FEBRUARY 13, 2024

The iterative approach helped improve the quality of their products and services. It is not just about refining tangible products but also about improving operational processes, services, and even decision-making. For example, a manufacturing company that rewards factory personnel who identify areas for process improvement.

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Martech

MAY 9, 2024

We are seeing very cautious adoption, where people are mainly trying to do use cases that are more internal — like knowledge summaries, quick ways for employees to find answers. For example, if you want to book an appointment, it’s much easier to do two or three clicks, seeing a calendar and the dates, than typing a prompt for ChatGPT.

Marketing AI 82

Marketing AI Enterprise Management Work Management Marketing Management 82

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. How the Hero’s Journey framework creates powerful business stories According to Dr. Initiation: Enemies put the hero’s new knowledge and abilities to the test in a series of trials.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. It often involves tactics like price adjustments, loyalty programs, and improving customer service.

Work Management 232

Work Management Marketing Management Marketing & Strategy Planning 232

Vision Edge Marketing

SEPTEMBER 12, 2017

My first professional job was in a financial services organization working for Dwight Prade. Dwight was adamant about customer service quality and experience, long before these were the buzzwords of today. Both Dwight and Gary were what may be deemed today as fanatics about customer service quality and experience.

Work Management 156

Work Management Marketing Management Service Terms and Conditions 156

Contently

APRIL 19, 2016

The other day I had several questions about Olark, a San Francisco-based software company. We eventually migrated to email, and my quest for Olark knowledge was fulfilled. Welcome to the new world of online customer service. Two industries have been particularly drawn to the product: retail and SaaS (software as a service).

Marketing Management 114

Marketing Management Service FAQ Forrester 114

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business?

Marketing AI 102

Marketing AI Paid Search Agency Work Management Marketing Management 102