Zoominfo

JANUARY 29, 2018

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). They will all explore this year’s theme: marketing and sales productivity.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

NetLine

DECEMBER 18, 2023

Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74

Strategic-IC

APRIL 29, 2021

Quite simply, ABM as a strategy is not suitable for every company, every product and every market. But when it comes to complex sales, ABM can completely transform the ways in which you connect and interact with customers and prospects. How to build a strong Sales and Marketing alignment ?. Talk about business outcomes.

Account Based Marketing 62

Account Based Marketing ABM Budget Programs Work Management 62

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Marketing Insider Group

JULY 28, 2020

Marketing now has the opportunity to: Help sales craft their own story and build a personal brand on LinkedIn that positions them as trusted advisors with the accounts they want to win. Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers.

Top of Funnel 248

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 248

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 65

Training Top of Funnel Resources Work Management 65

Engagio

FEBRUARY 13, 2020

If it’s your prospect’s love language, then prioritize workshops to help them with their issues, or pointing them towards useful resources that will make them look really good to their boss. If your partner receives love best through acts of service, then cleaning the kitchen or changing their tires should be at the top of your list.

B2B 87

B2B Act-On Gartner Buying Cycle 87

Launch Marketing

MAY 1, 2024

Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results. Defining a campaign objective guides your marketing strategy and informs you of what tactics to include.

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing Strategy 118

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Terminus

MARCH 30, 2017

Rebecca is a senior marketing consultant specializing in Content Marketing Management for Heinz Marketing , a B2B marketing and sales acceleration firm that delivers measurable revenue results for their clients. Having little knowledge of our buyers’ tendencies in the sales cycle. It’s a vicious cycle. . Newsletters.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

Hubspot

FEBRUARY 7, 2013

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? If you want to host a kick-butt webinar, there are a ton of moving parts that you'll have to prepare for.

Webinar Metrics 28

Webinar Metrics Landing Pages Co-Registration Long Tail Marketing 28

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Top Rank Marketing

AUGUST 21, 2023

Joe shares his journey, from founding the Content Marketing Institute to pioneering innovative strategies that have reshaped the B2B landscape. The great thing about it of course is that the sky’s the limit in B2B — there’s so much more opportunity, because of the longer sales cycles and so many other opportunities.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

The ROI Guy

FEBRUARY 14, 2011

The inability for sales to engage buyers with value messaging has currently been cited as the number one reason for sales not making quotas. Alinean's research revealed that new sales enablement strategies and investments are required to fight Frugalnomics.

Allocation 40

Allocation Research Practices Forrester 40

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Now that’s what I call sales acceleration!

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Heinz Marketing

FEBRUARY 24, 2020

I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. B2B selling has always kind of been about complex sales cycles and lengthy sales cycles and dealing with buyers and groups.

Top of Funnel 60

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 60

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. How do I support that long sales cycle? Right, right.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Marketing Insider Group

SEPTEMBER 5, 2023

This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every piece of content you produce is not only seen, but also genuinely valued by your audience.

Research 250

Research Content Marketing Work Management B2B Thought Leadership 250

Zoominfo

MAY 27, 2019

According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy ( source ). The ultimate goal of any modern marketing strategy is to send highly relevant content to an audience ready to consume it. Whitepapers, checklists, how-to’s, or webinars.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. IDC: Economic Buyers, Digital Overload and Sales E.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Martech

NOVEMBER 22, 2023

Here are some strategies and techniques that helped us achieve these impressive results. By implementing these strategies, you can get better ad results and maximize your advertising ROI. Regularly analyzing campaign performance can identify successful strategies and improvement areas. Leads tracking spreadsheet for sales teams.

Paid Content 122

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 122

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech. Full analysis and effective follow-ups with a targeted focus is also essential to get the desired ROI from webinars. .

Business 134

Business Webinar Metrics Skype Case Study 134

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

SalesIntel

JULY 5, 2021

Here are 10 highly effective B2B demand generation strategies that you can use to consistently fill your sales funnel and make new customers: Blogs. It is imperative to have a good blogging presence for better visibility on the web and to have ample content for other demand gen strategies. Email campaigns.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Strategic-IC

OCTOBER 12, 2021

Once SaaS companies reach the Rapid and Maturity stages, it’s time for the Marketing to get serious - and that’s where an Account-based strategy comes in. Why is an Account-based strategy the right fit for Rapid and Mature SaaS companies? Have a long sales cycle?. So is ABM the right strategy for your SaaS business?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Hubspot

JANUARY 22, 2018

Your SalesMBA™ Workshops. Focus: Prospecting, negotiating and closing, social selling, and sales management. Intended audience: Sales reps and managers. Price: $395-$595 per attendee (depending on the workshop). Intended audience: Salespeople, managers, trainers, and business leaders. Vendor: Sales Engine.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Hubspot

FEBRUARY 24, 2012

Longer Buying Cycle - If you get cut from a customer's budget, you can't quickly recover with the longer sales cycles typical of many B2B organizations. Videos, webinars, workshops, customer-centric blog content , and use-cases are particularly effective content formats for this type of information. Communication.

B2B Marketing 28

B2B Marketing Work Management Lead Ranking Marketing Management 28

SalesIntel

APRIL 30, 2021

Top eBook of the Month: Dear Email, You Bounced Again. Most B2B companies today have some level of an account-based marketing (ABM) strategy. Here is a hint – sales cycles are long and at any point in time, not more than 10% of consumers are at the buying stage. Register for the Workshop. Our Favorit Blogs.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 52

markempa

AUGUST 16, 2016

I am speaking and teaching what I’ve learned through my 20 years’ experience and working with the complex sale and B2B lead generation. I am doing consulting and so working with companies on growth strategies to help them get more out of their existing lead generation budgets. I am really ready to see how far you’ve moved along.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

A strong customer advocacy strategy embedded within your content marketing strategy can combine with your digital marketing efforts, as well as leveraging the power of MarTech. Full analysis and effective follow-ups with a targeted focus is also essential to get the desired ROI from webinars. .

Business 54

Business Webinar Metrics Skype Case Study 54