article thumbnail

Mastering B2B Go-to-Market Strategies

B2B Digital Marketer

Strategies for scalable go-to-market processes. The role of continuous innovation in market strategies. 11:47 – 15:52) Role of senior marketing leaders in ensuring scalable processes and the importance of lead scoring and effective marketing strategies. (15:53 Techniques to enhance the customer journey and retention.

article thumbnail

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

article thumbnail

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

article thumbnail

B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But they all share two attributes: There are multiple recordings for each title, and They’re organized in an RSS feed you can subscribe to on podcast platforms Why podcasts? Probably not.

B2B 110
article thumbnail

FIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS

Biznology

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. Both Paul and David have run and participated in various webinars and online meetings over the years. David produces a monthly webinar for the Red Cross that has a dozen speakers and an audience of several hundred.

Webcast 104
article thumbnail

Proving Marketing’s Financial Impact in B2B

B2B Digital Marketer

Throughout the discussion, Aaron provides actionable strategies for marketing attribution, illustrating different approaches to measure ROI effectively. Strategies for marketing attribution and proving ROI. Ways to align marketing strategies with business objectives. Effective communication techniques within the organization.