Webbiquity

DECEMBER 10, 2019

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way.

Planning 251

Planning Social Media Marketing Plans Marketing Budget Creation 251

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 309

eCommerce Social Media Tactics B2B Marketing 309

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 211

Social Media Promotion Creativity Media 211

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 215

Social Media Search Marketing Social Marketing Optimization 215

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.”. It just isn’t engaging or relevant.

Tips 362

Tips Budget Programs Content Social Networks 362

Marketing Insider Group

NOVEMBER 23, 2020

There are many parts to the puzzle of content marketing. You need to promote that content to ensure it reaches as many pairs of eyes as possible.It’s estimated that around 60 to 70% of content produced by B2B marketing departments sits unused. But it’s also important not to forget about your content reach. Quick Takeaways.

Paid Content 363

Paid Content Paid Search Agency Marketing Automation Services Peer-to-peer 363

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Marketing Insider Group

DECEMBER 11, 2016

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc.

Social Media 279

Social Media Media Social Networks Internet Marketing 279

SendX

JANUARY 20, 2020

Giveaways have always been popular with big brands and marketers. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

Ad Building 341

Ad Building Marketing Management User-Generated Content Viral Marketing 341

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 357

Distribution Tips Peer-to-peer Marketing & Strategy 357

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways. Take Stock of Your Assets.

Marketing Budget 364

Marketing Budget Lead Ranking Lead Scoring Top of Funnel 364

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel. Social Media Promotions and Offers. Explainer Videos. eBooks and Downloadable Written Material.

Sales Qualified Leads 320

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 320

Marketing Insider Group

APRIL 14, 2020

It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. Quick Takeaways.

Startups 363

Startups Planning Content Marketing Work Management 363

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard. ” Sounds great, right?

Social Media 361

Social Media Advertising Channels Media Business 361

Marketing Insider Group

JUNE 20, 2018

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. The post 5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company appeared first on Marketing Insider Group.

Paid Search Agency 262

Paid Search Agency Companies Social Networks Social Media 262

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared media (social media marketing).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. A lot of companies are investing in B2B influencers to promote their products.

Top of Funnel 192

Top of Funnel Effectiveness B2B Business 192

Webbiquity

NOVEMBER 20, 2018

Statistics show that digital marketing is one of the fastest growing industries. However, its rapid evolution has created numerous challenges for smaller digital marketing agencies. Here are four of the major problems digital marketing agencies face and how to overcome them. Humanize your brand on social networks.

Paid Search Agency 231

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 231

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. It’s easy to find a live chat app that integrates well with not only your website, but also most popular social networks, and can promote your products effectively to targeted audiences.

Conversion 280

Conversion Marketing Websites Work Management Marketing Management 280

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. How to promote my Youtube videos ? You already know all this.

Video Marketing 353

Video Marketing Content Marketing Planning Youtube 353

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 318

Social Media Advertisements Advertising Spyware 318

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Ranking 361

Lead Ranking Lead Scoring Co-Registration Banners 361

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We promote welcome items and demote unwelcome items using our proprietary and patented technology and methods.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Webbiquity

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Marketing AI 246

Marketing AI Branding Brand Identity Top of Funnel 246

Webbiquity

APRIL 13, 2021

For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content.

Spyware 317

Spyware Lead Scoring Lead Ranking Twitter 317

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. There are so many social platforms, and new ones are popping up every single day.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 212

Trade Show Social Networks Social Media Advertising Agencies 212

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Market interest has remained fairly strong since then. Market interest has remained fairly strong since then. 1) Infusionsoft.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Webbiquity

MARCH 23, 2017

So how much time should you spend on content promotion versus content production? You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. But it is actually a cross between a social network and a search engine.

Youtube 246

Youtube Video Marketing Generation Screencast 246

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 252

Planning Paid Search Agency Work Management Guidelines 252