Navigate the Channel

JULY 12, 2023

Twisted logic, yes, but a valid open rate metric? Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

DECEMBER 22, 2021

” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. Validity recently announced that it had joined the Adobe Exchange Partner Program. Adams’ positive vision for email marketing is closely tied to Validity’s investment in ethical marketing.

Email Marketing 137

Email Marketing Ethics Privacy Protection Deliverability 137

Martech

APRIL 27, 2022

It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. Anything that adds to consumers’ data privacy is a plus. Read next: With Apple privacy protections hurting revenue, some companies are finding ways around it. Why we care.

Google 95

Google Privacy Protection Privacy Opt-out 95

Martech

JANUARY 26, 2022

For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. Guy Hanson , Vice President of Customer Engagement, Validity. When it comes to cookies, I’m sure we’ll be just as resilient. Chris Wood, Editor.

Privacy Protection 95

Privacy Protection Marketing Proposals API Privacy 95

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Ultimately, the goal is to validate that your readers have actually opened and engaged with your email so you can start to nurture a deeper relationship.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

Paid Search Agency 105

Paid Search Agency Privacy Work Management Marketing Proposals 105

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Or, you might just want to stop looking at them altogether. What’s the change? Get MarTech’s Email Marketing Periodic Table.

Open Rate 112

Open Rate Marketing Automation Services Peer-to-peer Click Rate 112

Customer Experience Matrix

APRIL 13, 2018

But any falsehoods would quickly become apparent when a package or repair person didn’t arrive as expected, so they are ultimately self-validating. Color me skeptical on that scenario: Facebook will probably renege once public attention turns elsewhere and few consumers will stop using services they enjoy due to privacy considerations.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech.

Marketing Automation Services 119

Marketing Automation Services Lead Ranking Lead Scoring Privacy Protection 119

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. This gives subscribers a browsing experience backed (and validated) by other shoppers. Example: T.M.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Secondly, is the content of the emails in your automations still valid and do all the links still work? Give yourself a quick refresher course on legal requirements specific to email as well as data and privacy in general.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Hinge Marketing

MARCH 12, 2020

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convert

MARCH 21, 2023

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Plus, preview your email in 90+ apps and devices; validate that your links, images, and tracking work properly; test your email’s load time; and more. That’s where the subject line comes in.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Convert

JANUARY 27, 2022

The solution came in a series of unexpected privacy laws ( GDPR , CCPA , CPRA , LGPD , ePrivacy ), which enabled users to understand when their personal information is being collected by companies or accessed improperly, giving them the ability to decide how this is used–including whether or not they want it collected at all!

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Stronger privacy Governance, Risk and Compliance (GRC). Or, you might just want to stop looking at them altogether.

Multi-Touch Attribution 83

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 83

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Give Privacy a Thought. Laws around privacy—existing and upcoming—will continue to evolve.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. A/B testing flips the old playbook on its head and gives you the chance to use a scientifically valid approach that is repeatable, reliable, and profitable. Give Privacy a Thought. Laws around privacy—existing and upcoming—will continue to evolve.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Bluetext

AUGUST 19, 2021

Setting rules and boundaries for employees about collecting, protecting, and accessing data is essential for shielding your company from liability and complying with federal laws about privacy protection. Marketing analytics can and should be used to inform, as well as validate any digital strategy.

Work Management 26

Work Management Privacy Protection Digital Marketing Funnels Marketing Management 26