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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. billion loss, followed by YouTube at $2.1 Read next: Mozilla and Meta are working on privacy-preserving attribution.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Reportei : This is a dashboard tool designed for agencies that serve B2C clients.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

Brightedge

Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. Another major change impacting digital marketers is significant new privacy protections. Soon, however, data privacy will no longer be just good business.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But how you collect customer data will need to change, too. With a robust digital engagement strategy, you can build customer relationships that last.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. Read up on strategy, not tactics.

Open Rate 140
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Everything Video Marketers Need to Know about YouTube’s COPPA Changes

Magisto

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. This matter is so new and vague it’s still not 100% clear to lawyers and even to YouTube themself.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.