Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client. Think About Inbound AND Outbound PR.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Realign Around Value.

PR 137

PR Marketing & Strategy Practices Business 137

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. PR was once universally recognized as the bread and butter for communications activities, the core element of any marketing program.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company.

PR 61

PR Public Relations Brand Identity Branding 61

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

SmartBug Media

MAY 13, 2019

Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. There are some great PR lessons to be learned from the hottest show on television. Much like the ravens, seasoned PR specialists know the quickest ways to get your message out. Perception is Power.

PR 83

PR Television marketing Trade Show Eye-Tracking 83

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Champion Communications

JULY 4, 2023

We’re delighted to be at the stage where we can invest in Public Relations to support our ambitious growth objectives, and working with Champion, we’re looking forward to communicating our business values to our customers, prospects, and the wider market.”  

Work Management 62

Work Management Public Relations PR Marketing Management 62

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. People have lots of choices.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Walker Sands

OCTOBER 12, 2021

But when it comes to pitching stories to reporters, public relations and marketing professionals often misunderstand our journalist friends. The same goes for my Walker Sands colleagues who have also made the move from the newsroom to PR, and we’ve made it our mission to help our clients avoid committing the same mistakes.

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a daunting task. But it doesn’t have to be. Where should I start?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).

Top of Funnel 81

Top of Funnel PR Digital Marketing Funnels Enterprise Management 81

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Pundits say that PR must engage with the community and that content is king. Pundits say that PR must engage with the community and that content is king.

PR 136

PR Public Relations Marketing Management Storytelling 136

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Hinge Marketing

MAY 22, 2023

One of the ways that this greater level of maturity is expressed is in the greater usage of software to support the marketing and BD functions. Take a look below to see three examples of software types where High Growth firms are much heavier users. Interestingly, digital PR is an important tool for accelerating SEO gains.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Sales Engine

FEBRUARY 25, 2016

Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years. Pundits say that PR must engage with the community and that content is king. Pundits say that PR must engage with the community and that content is king.

PR 120

PR Public Relations Marketing Management Storytelling 120

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. All of these marketing efforts are hinged on good, solid content.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Walker Sands

APRIL 18, 2023

The relationship between PR professionals and freelance journalists is a symbiotic one. As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Are you open to being pitched by PR people? I always get your pitch.

Media 52

Media Work Management PR Marketing Management 52

The Marketing Blender

FEBRUARY 13, 2024

Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. CRM Software: Managing and analyzing customer interactions and data using customer relationship management software. Marketing Automation Software: Automating repetitive marketing tasks using marketing automation software.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

chiefmartech

JUNE 15, 2021

” What was Emma’s nickname, doing public relations at a channel management software company? What did Emma’s parents say when she told them she got a job in martech? “We’re so happy to see our Em succeed!” Why did the CMO want a marketing ops leader with different political views?

Public Relations 94

Public Relations Marketing Management CMO PR 94

sagefrog

NOVEMBER 14, 2023

Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. 24% of B2B marketing professionals surveyed for the 2024 B2B Marketing Mix Report stated their public relations efforts helped them secure strong marketing leads in 2023.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Sword and the Script | B2B

AUGUST 15, 2023

Because they believe if they can show the customer the software in a demo, it will sell itself. If they name a price, they’ll never get to show the software. Need help with B2B marketing or public relations? I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Unlike physical products that can be examined, physically held, or even photographed, SaaS is software delivered via the cloud. .

Work Management 26

Work Management Marketing Management PR Creativity 26

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sword and the Script | B2B

OCTOBER 12, 2021

Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. The survey results suggest a fairly equitable distribution across hardware, software and services. However, there is certainly a lot of overlap between “software” and “cloud.”. 28% said software. Tech spending set to grow.

Spending 69

Spending Budget Programs Work Management Marketing Management 69

Hubspot

FEBRUARY 21, 2018

For example, let’s look to the world of public relations. In PR, there are countless tools to which you can allocate budget, which could leave you overspending where it doesn't matter -- and underspending where it does. Our Content Budget Template is designed to cover as many content-related bases as possible.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Bluetext

FEBRUARY 21, 2018

We’ve been writing a lot recently about metrics-driven PR. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. One metric that is often key to certain clients is being acquired.

PR 20

PR Acquisitions Public Relations Lock-In 20

Bluetext

MAY 21, 2021

Exploiting tragedy and proactively telling a reporter how a company’s software product might have altered a tragic situation can be perceived as insensitive and will put your brand in a negative light. . Medium Title: Medium Content: The post Why Rapid Response is Vital for PR Programs appeared first on Bluetext.

PR 26

PR Thought Leadership Advertising Mediums Storytelling 26

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Stand-out services: Social Media Management, Marketing, Public Relations. Kelly Bateson Media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Thinkers360

MARCH 8, 2024

34 Umang Mehta Iraje Software Consultants Private Limited Contact Umang Mehta Score: 34.83 Oleg Konovalov Score: 37.61 30 Brian Solis BrianSolis.com Contact Brian Solis Score: 36.87 31 Rejo Francis Zee Entertainment Enterprises Limited Contact Rejo Francis Score: 35.76 35 Kelly Barner Art of Procurement Contact Kelly Barner Score: 34.27

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Sword and the Script | B2B

MAY 9, 2023

It was commissioned by a software company called Allego , which develops a sales enablement platform. Smart businesses use PR to help tell a story and increase their valuation. Need help with B2B marketing or public relations? I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54