Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.).

Storytelling 211

Storytelling Trends Ethics Content 211

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. No, donating money to a charity and then posting “look how great we are” on social isn’t the way to go, but incorporating genuine and honest stories on your website will help to build a strong, positive reputation. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr. Every time. Learn more.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Sprout Social

MARCH 25, 2024

Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. This is where hashtag analytics can help.

Brand Identity 89

Brand Identity Branding Eye-Tracking Viral Marketing 89

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. They recommend you to friends, leave positive reviews and stick with you even when competitors offer something new.

Brand Identity 109

Brand Identity Branding Aggregators Marketing Analytics Tools 109

Convince & Convert

NOVEMBER 18, 2014

Trending triggers are a very powerful way for brands to connect with their audience. Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. They are always relevant, as they make use of trending news and topics for content.

Trends 161

Trends Trigger Marketing Content Viral Marketing 161

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The response has been overwhelmingly positive. This post inspired similar posts, and a Topicals spin on the In and Out post trend.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Walker Sands

OCTOBER 23, 2019

To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. Specifically, we’re more likely to share content that makes us feel emotional, either in a positive or a negative way. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. Keep your eyes peeled for more TikTok food trends to see which makes sense to replicate. elfcosmetics. ?

Video Marketing 119

Video Marketing Viral Marketing Allocation Trends 119

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Contently

JANUARY 20, 2023

Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. The song quickly went viral and received over 17 million views in the first year. Take the ice bucket challenge as an example.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 52

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 52

Magisto

JANUARY 13, 2020

With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. The ease of use that stories provide is making them for sure a major marketing trend for 2020 and even the years to come. Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

SocialPilot

FEBRUARY 26, 2024

It is the go-to platform for building meaningful connections, sharing valuable insights, and positioning yourself as a thought leader in the industry. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. It’s your digital reputation. ”

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

OCTOBER 16, 2023

Younger audiences, especially Gen Z, are not afraid to call out customer care issues on social media, so responsiveness is critical—whether the feedback is positive or negative. Through social media listening , you can get a better understanding of what your target generation(s) are talking about online and the trends that matter to them.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Top Rank Marketing

DECEMBER 20, 2023

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Research keyword trends and topics. As a Pinterest advertiser, you can sponsor trend packages on specific boards. Your team can also jump on a potential trend and look to rank. Why Pinterest?

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. Your audience wants to see that you care about helping your customers, and have a POV on the pain points, topics and trends that matter most to them.

Work Management 74

Work Management Marketing Management Social Media Service 74

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. Harness Trending Music Trending songs serve as potent tools for amplifying your presence on TikTok.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Square’s brand marketing shines on TikTok as well.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. It’s time to #DetoxYourFeed ?

Paid Content 99

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 99

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese! It means you must be doing something right. Wrapping Up!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. Like this post?

Trends 80

Trends Brand Identity Branding Planning 80

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. For example, this breakdown highlights how a viral video earning over 21 million views netted a total of $340.33.

Work Management 106

Work Management Paid Search Agency Viral Marketing Lock-In 106

Buffer

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Keep up to date with industry trends.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Adobe Experience Cloud Blog

APRIL 12, 2016

Snapchat geofilters place users directly into a brand’s filter, not only showing their support for the brand, but also influencing their networks to feel positively about it and participate too. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” As long as they stay on trend, they will continue to be a key player and necessity for your social content strategy.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

NOVEMBER 8, 2023

They can be positive, negative or neutral, and these nuances are often picked up by AI sentiment analysis tools. A viral post can make you popular, while a critical tweet can spark backlash. AI-powered algorithms can sort positive from negative, and suss out those tricky neutral comments.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 107

Public Relations Stats Work Management PR 107

ClickDimensions

FEBRUARY 15, 2023

trillion Dollars) for the European economy Over 50% of SMBs want technology to aid their business objectives and expect technology experts to suggest new solutions which improve their business strategy The SMB Landscape SMB leaders are innovators, risk takers and trend setters. This is why they are the trend setters of the business world.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95