Integrated B2B

NOVEMBER 25, 2019

There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. Be curious.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 120

Marketing Budget Budget Programs Marketing Budget Creation Allocation 120

Hinge Marketing

JANUARY 26, 2023

In this article, we will review findings from Hinge’s latest research report, the 2023 High Growth Study , and present a research-backed answer to this question. Spoiler alert: the research suggests you should NOT cut your marketing budget this year. Let’s break each of these research insights down one-by-one.

Marketing Budget Creation 99

Marketing Budget Creation Marketing Budget Budget Programs Peer-to-peer 99

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. This is not a new concept. Podcasts, radio, and other audio.

Peer-to-peer 155

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 155

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. About the Study. The firm size of Technology and Software (T&S) firms that participated in the study are broken out by 2020 revenue as shown in Figure 1. Which firm is yours?

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Hinge Marketing

MARCH 14, 2023

Situations like these are exactly why the Hinge Research Institute conducts its annual High Growth Study of the consulting industry in partnership with Deltek. Over 300 consulting firms participated in this year’s study. Consulting firms—like all other professional services firms—are still experiencing significant uncertainty.

Consulting 69

Consulting Peer-to-peer Marketing Budget Digital Transformation 69

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Zoominfo

JULY 25, 2022

Companies must actively manage their perception as employers on platforms such as Comparably , which are used by candidates to research company culture regardless of whether their job search is active or passive. A global pandemic of such magnitude brought along with it a fear of the unknown.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. What’s the true impact they’re experiencing? Let’s dive into their findings.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Marketing leaders share their thoughts. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. . Examples of Inbound Content Marketing.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

markempa

APRIL 28, 2014

While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Content Marketing: Targeted persona strategy lifts sales leads 124% [Case study]. Marketing Research Chart: Which channels do your peers produce content on? Learn from your peers].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Hinge Research Institute ). LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. We call these firms the “High Growth Firms.”. Get access here.

Work Management 69

Work Management Marketing Management Consulting Peer-to-peer 69

Salesforce Marketing Cloud

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. But 31% of organizations studied by ATD said they did not provide any management training to managers of hybrid teams. Pre-pandemic, only 8% of the 60 million U.S

Peer-to-peer 98

Peer-to-peer Thought Leadership Training Customer Satisfaction 98

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. But don’t take my word for it. Click To Tweet.

Social Media 148

Social Media Social Marketing Marketing & Strategy Peer-to-peer 148

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Conductor

OCTOBER 13, 2022

Only 58% of women reported feeling comfortable or somewhat comfortable asking for a raise , compared to 74% of men, according to a 2020 Indeed study. Representation in leadership. At Conductor, we are lucky to see a myriad of intersectional representation at every leadership level. Leaky leadership pipeline.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The Most Effective B2B Marketing Strategies. Partner with a Marketing Agency.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

B2B Digital Marketer

JUNE 6, 2024

Additionally, the episode offers valuable tips on communicating marketing value to various internal personas, from peers to the C-Suite, to foster a better understanding and appreciation of marketing’s role in driving business growth. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. What is Trojan Horse Content Marketing? i2c’s Objectives. Generate Demand.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Hinge Marketing

MAY 7, 2020

In this post, I’ll share findings from our new 2020 High-Growth Study: US Government Contractor Edition on the marketing practices high-growth government contracting firms are using most often as they chart their path forward to continued success. The study explores what it takes to deliver this pace of growth organically, year after year.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 80

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Case studies (86%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Content Standard

OCTOBER 8, 2020

According to Edelman’s brand trust study , a majority of customers say they trust the credibility of industry experts and peers far above those of brand CEOs, celebrities, and influencers. Price and trust. When you boil it down, these are the two levers brands have for winning over customers. But which lever do you pull?

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

BuzzSumo

MAY 9, 2019

That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research. Original research is a big deal in content marketing. Guesswork will NOT work.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Quick Takeaways.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

Hubspot

NOVEMBER 28, 2023

Leading with benefits and use cases or case studies. No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. Read on and learn from people already in the field. You can showcase value by Providing demos.

Work Management 72

Work Management Marketing Management Peer-to-peer High Quality Lead 72

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Alexa! Thank you for joining us.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Most marketing is still stuck in traditional mindsets. The world is chaotic.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Circle Studio

JANUARY 10, 2020

Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020. Just as many great minds once thought the world was flat, there are plenty of B2B marketing misconceptions that are widely held and need to be abandoned in 2020.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79