SmartBug Media

SEPTEMBER 10, 2019

From there, the study of genetics increased exponentially across the country. have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today? If your goal is to sell the company, press may be a key tactic. and pharmacogenomics until 2018.

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. The statistic that hooked me? That actually kind of makes sense.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. Social content influences 78% of purchase decisions.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

ANNUITAS

SEPTEMBER 29, 2016

Like most complicated questions, the answer is going to be different for every company. It details the results of a study by United Kingdom PR agency Hotwire called The Changing Face of Influence , and there is a lot of interesting information there. The statistic that hooked me? That actually kind of makes sense.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

KoMarketing Associates

APRIL 23, 2019

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. 39% plan to spend more time on Twitter this year – the highest of any other social network. Not the best way to make an impression.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 134

Paid Social Agency Social Media Work Management Organization 134

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Here are some key statistics highlighting its continued importance and evolution: 1. Here are some statistics highlighting the importance of data-driven targeting: 6. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sprout Social

JANUARY 2, 2019

Based on current statistics , the average person is spending more and more of their time glued to social media versus traditional sites. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Here are some key statistics highlighting its continued importance and evolution: 1. Here are some statistics highlighting the importance of data-driven targeting: 6. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. The internet is littered with pitch decks and case studies with graphics of “hockey stick revenue” and “exponential growth.” There’s just one problem.

eCommerce 52

eCommerce Lead Ranking Paid Search Agency Bundling 52

Sprout Social

JUNE 30, 2019

Instagram vs. Facebook by statistics. Facebook statistics. 89% of marketers say they use Facebook as part of their brand’s social strategy. Facebook statistics. 89% of marketers say they use Facebook as part of their brand’s social strategy. Instagram statistics. Let’s look at the numbers. engagement rate.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. When a customer is aware they have a problem that needs outside help, they’ll start looking for general information and this is when they usually stumble upon your company.

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. As of January 2022, 57.2%

Statistics 138

Statistics Linkedin Paid Content B2B Thought Leadership 138

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Convert

DECEMBER 16, 2020

Using statistics from your text ads is a great way to improve your landing pages. Take a company like Ultimate Meal Plan. Optimize Organic & Paid Social Media Campaigns. If content is king, social media is its kingdom. It resulted in an 85% increase in conversion rate, so it was the clear winner.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Here are ten suggestions.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. Hold those horses! There are some drawbacks to an SEO-only focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Content Standard

JULY 11, 2019

This angle is relevant to its audience, given that it educates on the broader topics of SEO, search engine marketing, and social media.” For example, in the case study above, we decided to focus on wireless technology. Asking employees to spread the word to their social networks. Measure your email marketing statistics.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Outbrain

SEPTEMBER 5, 2018

Everything from ASO and display ads, to SEO strategies and paid social ads. According to statistics, consumers look at native ads 53% more than display ads, and native advertising leads to nearly an 18% lift in purchase intent. Recent click-to-play native video campaigns, such as this case study , brought 2.7x

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Single Grain

APRIL 4, 2022

Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. Nowadays, companies have the data, but they are lacking data analytics experts who can obtain insights from the available data for better decision-making.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Sprout Social

AUGUST 17, 2022

A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Paid Content 111

Paid Content Advertising Agencies Paid Social Agency Brand Identity 111

Sprout Social

MAY 21, 2020

Even though they gained mainstream popularity within the last decade, Emoji were first created in the 1990s by a Japanese marketing agency. If you follow a lot of brands on social media, you’ve noticed that more and more of them are using emoji in their messaging and branding. Emoji in paid social advertising.

Paid Content 136

Paid Content Paid Search Agency Advertising Agencies Paid Social Agency 136

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Valasys

SEPTEMBER 27, 2018

Industry statistics is one of the best sources of this information. A formal marketing plan is in place in 45% B2B companies (Statistica). Content marketing strategies are documented by only 37% of companies (Content Marketing Institute). 80% of B2B social media leads stem from LinkedIn ( Ironpaper , 2017). MediaPost ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Media Paid Content Work Management 157

Content Marketing Institute

OCTOBER 17, 2018

It could be a landing page, a headline, a call to action, an image, social proof, or something else. Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Case studies.

Conversion Rate 104

Conversion Rate Top of Funnel Conversion Click Rate 104

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. Who are you going to get the best results from, and who’s going to be most aligned to your company? (05:27) And then specifically target only those companies.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

EveryoneSocial

MARCH 17, 2020

Below you’ll learn more about social media recruiting strategies, tools to help you and your company succeed, and social media recruiting examples. . How is Social Media Used for Recruiting? How is Social Media Used for Recruiting? Social Media Recruiting Statistics. CareerArc ) 75% of U.S.

Paid Content 73

Paid Content Social Media Ad Building Work Management 73

Webbiquity

MARCH 31, 2014

A few examples include: • ”Leverage the power of Facebook Ads to promote posts to the newsfeed and generate publicity using a blend of organic and paid social PR.” ” As helpful as all of the information in this book is, two chapters in particular stand out. .”

PR 100

PR Paid Content Public Relations Press 100

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52