Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. So I created one. Naturally, I wanted to know more.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Webbiquity

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. Use your observations to create personalized, exclusive experiences. Build your social currency with a robust PR strategy.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach. I am hereby making the jump from humans to robots for all my blogger research.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Golden Spiral

AUGUST 22, 2019

Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.". Local Outreach/Community Relations: Let your local roots show — build relationships with one or two local nonprofits. Recruiting Events: Make them personal, memorable and sharable.

PR 54

PR Paid Search Agency Companies Public Relations 54

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. Sure, the goals are varied, the methods are unique, and even the personalities among types of professionals can greatly contrast. But there are still elements that can be borrowed from sales and repurposed for success within PR. PR pros can do the same.

Top of Funnel 83

Top of Funnel PR Digital Marketing Funnels Enterprise Management 83

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

SendX

MAY 28, 2021

For easy reference, here are a few great examples of user onboarding emails by top brands and companies: #1 Groove What says ‘Welcome’ better than a personalized email from the CEO of the company? At least that is the way that the folks at Groove kick off their customers’ onboarding journey.

Examples 196

Examples Marketing Management Branding Brand Identity 196

SmartBug Media

MAY 9, 2024

It allows you to personalize the sales and marketing experience, meaning you’re more likely to secure sales. General Timeline for Pre-Trade Show Planning Your timeline for pre-trade show planning will vary depending on several factors, including the length of the event, travel accommodations, how much outreach you have planned, and more.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Branding Brand Identity 61

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. Traditional PR just isn’t as effective as it used to be. This company’s stellar outreach tools help connect brands and bloggers. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Sword and the Script | B2B

SEPTEMBER 12, 2023

Study after study shows buyers – at every stage of the buying cycle – consume more content , need more pre-sale interactions and require better outreach by SDRs. 51% said, “personalization is becoming more important in content and media consumption for B2B customers.” FNAME|*) is just one piece of personalization.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Yet a new study by Bain and Google brings something new to the conversation. >>> Need an extra pair of hands?

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

Act-On

SEPTEMBER 25, 2023

And, sometimes, a lack of trust and personal relationships. Marketing teams can include many more roles, like SEO specialists, PR pros, creatives, and brand marketers, but the above teams tend to be the most intertwined with sales functions. Real or imagined cultural clashes (“Marketers are mired in process and research.”

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. Revenue Generation Lead scoring and personalized messaging are two of the biggest opportunities when it comes to generative AI, which can guide prioritization by analyzing extensive datasets and identifying patterns.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. B- and C-list bloggers receive fewer (though still not an insignificant number) of outreach emails, but also are typically written by part-time bloggers who cover fewer stories. Then follow these four all-too-common worst practices in blogger outreach.

Blogger 100

Blogger Practices PR Outreach 100

Albacross

JANUARY 19, 2018

Email outreach should be seamless and analytics should be easy to understand. you’re a small boutique business that deals with a handful of less than twenty accounts, for example, you’ll probably be after a solution that enables you to deliver the greatest level of personalization possible. Let’s dive in. Buzzstream.

Account Based Marketing 40

Account Based Marketing Outreach Enterprise Management Work Management 40

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 2) Outreach platform. 7) Digital PR. What is a link-building service? Recommended provider: Pitchbox or GroupHigh.

Link Building 102

Link Building Work Management Marketing Management Service 102

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. A good PR artist needs to spend the time learning to actually draw the hands, if you will.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40

GreenRope

FEBRUARY 1, 2016

5 ways PR pros can use CRM. Especially in PR, success is earned from the relationships you keep. Especially in PR, success is earned from the relationships you keep. I used to work in PR, and I’ve never seen so many spreadsheets and sticky notes. Analytics like these are a goldmine for PR pros!

PR 40

PR CRM Public Relations Blogger 40