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Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. MYTH #1: Your Firm Needs a Client Newsletter. MYTH #1: Your Firm Needs a Client Newsletter.

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Building Bridges Between PR and Reporters: Insights From Our Media Panel

Walker Sands

Word of mouth? “It It is very much just monitoring what people are talking about online, going to coffees with folks in the industry as much as I possibly can,” said Sam Sabin , a cybersecurity reporter at Axios and author of the twice-weekly Codebook newsletter. Do they rely on email pitches? Social media?

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Content Already Fuels Everything. Now Act Like It.

Contently

After all, word of mouth from a satisfied customer is the best form of promotion. Internal newsletters, all-company emails, or social media campaigns that communicate important information in a clear and concise manner all fall in content’s wheelhouse. This is especially true in a world of user-generated content.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Earned media also results in content that can be used for your website, social media, newsletters and beyond. Bottom line?

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B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

It could be word of mouth, signs they’ve seen around town, or the research they do online. Content marketing: Blogs, newsletters, content offers, premium content. Public relations: Community outreach, news releases, public events, grand openings, press conferences.