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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. 59% also use paid search / SEM.

SEM 100
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Why we care about search marketing

Martech

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. pay-per-click or PPC) sit.

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How Anomaly Detection Prevents PPC Bidding Issues

QuanticMind

In the modern marketing climate, data is key. A recent study by software company Domo highlights the staggering statistics behind the trend, finding that over 2.5 A recent study by software company Domo highlights the staggering statistics behind the trend, finding that over 2.5 Now, this shouldn’t be news to you.

PPC 40
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Our Top 9 PPC Predictions for 2019

QuanticMind

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing.

PPC 40
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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

QuanticMind

Each has a distinct role and brings unique value to your SEM and digital marketing efforts. AI vs. Machine Learning: Accelerating Digital Marketing. Affinio is one such enterprise product that does this, with the ability to analyze billions of interest variables and network connections to create unique audience clusters.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Understanding competitors requires more than just monitoring their online presence. In this article, we’ll focus on the last of the three.

Analysis 156
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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Discovеr thе simplicity and effectiveness of Performance Marketing to drivе rеsults for your onlinе businеss. What is Performance Marketing? Performance marketing aims to track and optimize campaigns to achieve a bеttеr return on investment (ROI). How Does Performance Marketing Work? How is this strategy mеasurеd?