Martech
APRIL 14, 2022
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. Mobile retail racked up $3.5 Mobile accounts for 67% of all ecommerce sales.
FunnelEnvy
OCTOBER 2, 2023
The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. The challenge for marketers is that forms are still essential to lead generation and sales.
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Martech Advisor
JANUARY 6, 2020
Most end-of-the-year roundups and future year predictions tend to be full of “what’s new” and exciting for marketers. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. .” 2020 is going to change the media and advertising landscape in huge ways.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”
KoMarketing Associates
JANUARY 7, 2016
In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. We had an opportunity to speak to Ivy Shtereva , Director of Marketing at Yesmail , to gain further insight into how this is impacting content marketers.
Hubspot
MARCH 6, 2019
billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt. What is mobile marketing?
Marketing Insider Group
JUNE 7, 2023
The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Core principles stay the same in marketing. SEO will never be a set-it-and-forget-it part of your marketing plan. Google has been crawling mobile sites for indexing for years now.
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