Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything.

Social Networks 351

Social Networks Lock-In Network Marketing Guidelines 351

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

Social Media 123

Social Media Media Social Networks Urgency Marketing 123

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day. Define Your Social Media Goals.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 323

Social Media Advertisements Advertising Spyware 323

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard.

Social Media 361

Social Media Advertising Channels Media Business 361

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Social Media 103

Social Media Trends Media Top of Funnel 103

Webbiquity

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

Social Media 339

Social Media Tips Media Network Marketing 339

Webbiquity

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 299

Social Media Marketing Management Media Guidelines 299

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 103

Social Media Media Best Practices Analysis 103

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 330

Social Media Social Marketing Planning Tips 330

SocialPilot

AUGUST 5, 2024

People don’t scroll down on their social media feeds forever. Plus, social media platforms have rules up to your neck about how and when you can publish content. So, let’s see how to set up repeat posts on your social media channels. How To Schedule Repeat Posts on Social Networks?

Social Media 110

Social Media Media Custom Publishing Eye-Tracking 110

Webbiquity

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Marketing AI 310

Marketing AI Social Media Social Marketing Marketing Budget Creation 310

SocialPilot

AUGUST 13, 2024

Do you find yourself struggling for hours to manage multiple social media platforms? What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? Is It Right to Post to All Social Media at Once?

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 86

Social Media Social Marketing Media Thought Leadership 86

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 281

Social Media Work Management Marketing Management Promotion 281

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. This was followed by LinkedIn (35%) and Instagram (16%).

Social Networks 295

Social Networks Network Marketing Facebook Social Marketing 295

Webbiquity

JUNE 26, 2019

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. According to the Sprout Social Index , consumers rank authenticity and relatability as two of the most important characteristics for brand content, and defining your niche as a brand is a way to embody both.

Social Media 88

Social Media Ideal Customer Profiles Media Communities 88

Marketing Insider Group

APRIL 2, 2019

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

Social Media 279

Social Media Advertising Channels Media Social Networks 279

Webbiquity

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Other Social Media Platforms. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Pinterest Facts and Stats.

Social Networks 314

Social Networks Stats Spyware Mobile Advertising 314

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 240

Social Networks Business Work Management Social Media 240

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 277

Social Media Media Aggregators Display 277

Webbiquity

DECEMBER 10, 2019

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way.

Planning 257

Planning Social Media Marketing Plans Marketing Budget Creation 257

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Instagram followed behind in third place, with 19% of B2B marketers naming it their most important social networking platform.

Social Media 251

Social Media Facebook Peer-to-peer Social Marketing 251

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network.

eCommerce 315

eCommerce Social Media Tactics B2B Marketing 315

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 240

Social Media Allocation Social Marketing B2B Marketing 240

Webbiquity

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. Mitt Ray is the founder of Social Marketing Writing. Guest post by Mitt Ray.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

SocialPilot

MAY 27, 2025

With audiences increasingly influenced by social content, having a social media content creator on your team isnt just helpful, its essential. Weve observed that customers form opinions about brands long before purchasing, primarily based on what they see on social media channels.

Social Media 83

Social Media Paid Social Agency Paid Search Agency Media 83

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. The best part?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Marketing Insider Group

SEPTEMBER 3, 2024

Leverage social media platforms. It’s no secret that Gen Z is highly engaged on social media. To be successful on social media, use data-informed strategies and follow best practices for each platform. When most people browse social media, they’re using a mobile device.

Webinar Metrics 176

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 176

Convince & Convert

OCTOBER 7, 2021

In fact, when the Rival IQ 2021 Social Media Benchmark report was first released, Corynn shared it with the note, “TL;DR–everyone needs more carousels.” . You can stop reading now if that’s all you need to refresh your social content plans. 4 Cues For Your Social Media Strategy Refresh. posts a week (7.5

Advertising Benchmark 206

Advertising Benchmark Social Media Media API 206

Webbiquity

AUGUST 3, 2021

45% search for brand information on social media, and the same percentage use voice search. Social Media Facts and Stats. billion active social media users worldwide (almost 54% of all people on earth). billion access social media sites at least on occasion using a mobile device. That is sad.

Social Media 193

Social Media Spyware Wikipedia Media 193

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

Paid Content 81

Paid Content Social Media Statistics ROI 81

Oktopost

SEPTEMBER 19, 2024

Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure. To ensure you understand and measure social media data effectively, start with the basics—what it is, where to collect it, and how to use it.

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174