Marketing Proposals Paper Presentation Sales Cycle 
BOP Design
JANUARY 7, 2022
Many companies have B2C, B2B, and B2G marketing channels. No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. Typically, B2B marketing is not mass marketing but much more targeted. Longer Sales Cycle.
ClearVoice
MAY 10, 2024
Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.
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Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.
ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.
Seismic
MAY 16, 2019
The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. Sales enablement is vital to all effectiveness and acceleration efforts on the floor. E-Newsletters T hese are an essential part of an online marketing strategy.
The ROI Guy
JANUARY 25, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?
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