Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

SEPTEMBER 28, 2020

After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. However, once you treat each piece of content like a new opportunity to inspire your target audience, you’ll be able to push them farther down your conversion funnel. . Why is Lead Nurturing Important?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Far too often, organizations create structures that keep information trapped in functional silos. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa.

Top of Funnel 291

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 291

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. In order to succeed, you need to support every pillar of content marketing.

Allocation 340

Allocation Content Marketing Ad Frequency Top of Funnel 340

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Focus on Organic SEO.

Growth Marketing 361

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 361

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Organizations that have been willing to remain flexible, listen to feedback, and address challenges head-on have learned hard lessons they can now apply to their businesses moving forward.

Planning 351

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 351

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge. We provide the roadmaps.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: Grand View Research.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. B2B Buying Isn’t Linear. Conversions.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? What Is Content Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. In B2Bs constantly evolving market a page full of plain text will not suffice.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. B2B marketers who blog get 67 percent more leads than those who don’t. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Publish Frequently.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 296

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Top of Funnel 92

Top of Funnel Marketing Funnels Planning Multi-Channel 92

Marketing Insider Group

JULY 21, 2020

Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Ranking 277

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. Hot leads come from speaking sessions.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Marketing Insider Group

OCTOBER 19, 2020

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy. What does this mean for you? Guest blogging?

Link Building 363

Link Building Top of Funnel Ad Building Lead Ranking 363

Marketing Insider Group

OCTOBER 18, 2021

Gated content like high-value lead magnets drives acquisition by capturing contact information. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Your blog is the foundation of your content marketing strategy. This dilemma?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Martech

NOVEMBER 15, 2024

For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Key behavioral metrics every marketer should track Behavioral analytics becomes most valuable when you focus on metrics that reveal user actions and engagement specifics.

Analytics 115

Analytics Organization CMS Development Click Rate 115

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

SEPTEMBER 27, 2021

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. An annual content plan forces an always-on marketing approach. Test, measure, and focus on the things that work to drive marketing ROI. The S.M.A.R.T.

Top of Funnel 361

Top of Funnel Marketing & Strategy Content Lead Scoring 361

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 290

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 290

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. So, why is organic traffic so important?

Lead Scoring 162

Lead Scoring Lead Ranking Traffic Organization 162

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 268

Top of Funnel ROI Marketing Automation Services Work Management 268

Zoominfo

APRIL 21, 2021

You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Better quality leads. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Better quality leads. Appealing, right?

Paid Content 360

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 360

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! All in all, outbound marketing is not what it once was. Explainer Videos.

Sales Qualified Leads 320

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 320

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Quick Takeaways.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Ranking 354

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Source: HubSpot.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Top of Funnel 339

Top of Funnel Lead Ranking Content Marketing Work Management 339

Webbiquity

MARCH 10, 2022

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. From there, you can successfully retain an organic brand image.

Spending 337

Spending Branding Brand Identity Top of Funnel 337