Webbiquity

MAY 20, 2020

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. But what about enterprise marketing professionals specifically?

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Sharpspring

OCTOBER 9, 2019

As you look at your overall marketing strategy, it shouldn’t come as a surprise that social media is here to stay. You likely already have a business page on Facebook (and other social media channels) and might be doing a great job of maintaining an organic content calendar. billion in the US alone.

Paid Social Agency 55

Paid Social Agency Social Media Media High Quality Lead 55

Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. Don’t let your manufacturing company get left behind in the digital age.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Navigate the Channel

MARCH 29, 2021

Thinking about integrating paid ads into your construction company’s marketing plan ? If so, there are a few concepts you need to be aware of before you start tossing money towards paid social media marketing. Choose an Ad Format and Structure. Define Your Target Audience.

Paid Search Agency 65

Paid Search Agency Paid Social Agency Facebook Ads 65

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. Second, the business is chasing after your budget with a saw. And that’s the theme for this week’s Unscripted Marketing Links [UML]. Give our services a try.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. – Kate Istead, Head of Operations, Giraffe Social Media.

Paid Social Agency 116

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 116

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Before You Spend: Campaign Planning.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Onalytica B2B

OCTOBER 11, 2017

Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. A quick search for “influencer marketing” on Google Trends provides a clue. The market has certainly moved forwards.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Metadata

OCTOBER 30, 2023

Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget?

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow.

Advertising Channels 93

Advertising Channels Email Marketing Budget Programs Marketing Budget 93

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Not sharing insights with your company. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Gathering insights, but not actioning on them.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? The team is growing and adding more specialized roles to scale quickly.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. Doing a search for dog parks and pet-friendly apartment buildings can help you decide which neighborhoods are the most saturated with each and, therefore, would benefit most from your services. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Litmus

AUGUST 28, 2019

How do you feel about your current email marketing budget? If your team doesn’t have the budget to do everything it should be doing, you’re not alone. Each business has to make decisions about which marketing channels receive how much money. There’s a lot of noise in the marketing world.

Budget Programs 77

Budget Programs Marketing Budget Creation Marketing Budget Planning 77

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly.

Marketing Budget Creation 112

Marketing Budget Creation Marketing Budget Planning Allocation 112

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

SmartBug Media

JULY 8, 2021

Have you ever scrolled through social media and noticed that the pair of shoes you were looking at yesterday is now an ad on your feed? Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products and services. the shoe ad I mentioned).

Paid Content 98

Paid Content Paid Social Agency Marketing Budget Buyer Personas 98

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. There are more creative methods for achieving marketing efficiency without sacrificing ad impressions, colleagues, or market visibility. Even a design update can give old content new life.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale. Engaging content. Why virtual events.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Single Grain

MARCH 9, 2022

Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. With thousands of companies ready to take your money, you need to know how to find the right one for your needs. Let’s get started!

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Zoominfo

JANUARY 14, 2022

Every demand gen marketer wants the same thing — more budget. But before you can ask for more resources, you need to properly manage the budget you already have. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs Marketing Qualified Leads 100

Digilant

DECEMBER 29, 2020

There’s no overstating the potential impact of a successful digital marketing campaign. In fact, a sound digital marketing strategy can help your brand grow in the face of fierce competition and other challenges. So, which digital marketing agency services should you consider outsourcing (if you’re not already)?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98