Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Privacy is important. We have time to get ready for any big changes.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Choozle

JUNE 2, 2021

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. If you’ve followed any marketing or advertising industry news, the topic of the end of third-party cookies isn’t new. This timeline is a big deal.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Allocadia

APRIL 16, 2019

Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. When your CMO sits at the boardroom table, they need to answer tough questions about marketing investments and returns, ROI and impact on revenue. Finance values predictability over all else.

Planning 40

Planning Work Management Marketing Management Buy 40

The Customer

APRIL 14, 2020

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. 9 min It’s Data Privacy Day.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is probably the last thing you think of when working on a marketing strategy for your business. However, it comes into play with every single aspect of your marketing plan. What is Marketing Compliance? Why Marketing Compliance Is Important . Marketing Compliance Standards to Know.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Scoop.it

FEBRUARY 28, 2023

In the coming years, we will witness some new trends entering the world of email marketing. It not only builds trust in the subscriber’s mind but also helps in minimizing the spoofing or fraudulent emails. This will make it a promising trend for all email marketing professionals.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? Be the email marketing equivalent of that friend.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Choozle

JUNE 13, 2022

This widespread discomfort regarding the collection and utilization of consumer data has already created significant changes in the world of marketing. The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Today, marketers have a different kind of job: they have to collect, analyze, and crunch data of all forms.

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

OCTOBER 25, 2018

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. Marketing to the masses. markyourplace Click To Tweet.

Content Marketing 103

Content Marketing Planning Privacy Policies Long Tail Marketing 103

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. More importantly, it helps build trust in their brand.

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93

Valasys

JULY 18, 2023

It enables businesses to make informed, data-driven decisions, identify trends and patterns, and respond quickly to market changes. This involves breaking down data silos and implementing strategies to ensure that relevant data is easily accessible to those who need it.

Marketing AI 52

Marketing AI Ethics Business Lead Ranking 52

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52