Contently

FEBRUARY 3, 2022

Owners of these companies generally dislike and distrust pay-per-click and they rely almost exclusively on organic search results to generate the leads they sell to clients. Before they decide on a course of action, the most successful lead generation companies I’ve worked with first look hard at the SERP for a potential keyword.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Top Rank Marketing

OCTOBER 30, 2023

SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. Organic Traffic: The traffic that comes to your website from search engines without any paid advertising.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 75

SERP PPC Top of Funnel SEO 75

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. Worthwhile results can only come through hard work over a long period of time. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). They drive organic traffic directly to LeatherCult’s website and positively influence the brand’s search engine rankings.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. It’s a gauge of popularity and potential search traffic. Let’s chat about long-tail keywords.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Navigate the Channel

DECEMBER 20, 2023

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? One area that deserves your attention is assessing the relationship between your paid and organic search strategies. Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. Blog titles: Use long-tail keywords to develop blog topics.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. Keywords Explorer 2.0

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Use headers and subheaders to organize your content.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Brightedge

MARCH 1, 2024

For SEO professionals focused on organic search visibility, this trend could imply that traditional organic results may maintain their prominence. At BrightEdge, Copilot for Content Advisor can assist you in doing this by incorporating long tail keywords into content briefs or even your first drafts.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Long-tail Keywords Are Phrases of More Than Three Words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. It relies too much on people’s clicking ads and organic results. This means that from now on, we need to be paying more attention to “related queries” Google includes in most SERPs.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Martech

NOVEMBER 16, 2022

It can drive direct traffic as well. The truth is internal linking optimization is one of the quickest ways to boost your SERP visibility, especially for mid & long-tail keyword phrases. Often, there are dozens of results to click on before reaching the #1 organic result, especially on mobile. Wrapping it up.

Link Building 109

Link Building Internet Marketing Ad Building Planning 109

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. What is SEM?

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

SalesIntel

AUGUST 7, 2023

Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic. Currently, the percentage of global mobile traffic is 58.33%. It drives traffic, engages audiences, and has the potential to convert regular visitors into buyers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

seo.co

FEBRUARY 10, 2020

Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result , with 15 percent of clicks going to the second result. In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. Source: Ahrefs.com.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. Are featured snippets triggered only by question-type queries? Bottom line: Optimize for featured snippets.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. How do you know if a searcher wants online training software versus online courses?

PPC 101

PPC Work Management SEO Top of Funnel 101

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

KoMarketing Associates

MAY 13, 2020

It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Huptech Web

AUGUST 11, 2023

By the end of this read, you’ll understand the importance of SEO keywords and possess the tools to boost your website’s traffic and conversions like a seasoned pro. It also helps you put keywords in order of importance, so you can focus on those with a lot of searches and the ability to bring in more traffic and sales.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It also means you could lose a lot of traffic to another site just because you’re a rank away from the top. . If successful, you’ll take traffic away from your competitor.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Title tags are crucial to your page’s ability to rank well organically on search engines. Organic Traffic. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. What is Google Suggest? Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Use paid media to drive inbound efforts. Our entire business revolves around using paid media to help drive inbound marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94