Webbiquity

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

Social Media 100

Social Media Media Case Study Case Studies 100

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Social media is the third-largest engagement channel just after email and website.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Oktopost

DECEMBER 13, 2020

LinkedIn’s research indicated that 87% of sales and marketing leaders believe that collaboration between the marketing and sales teams enables business growth , and 85% believe that alignment across the sales and marketing teams is the best opportunity they have for improving their business performance.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough. Let’s do some math.

Social Media 109

Social Media Trust Marketing Paid Social Agency Click Rate 109

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2017

Everyone always wants to jump on the bandwagon of a new network or a new channel, but it should be more about focusing on where your audience is and focusing on the conversion rate of your audience. Sure having Facebook, Twitter, and all these social networks is great.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. 6-7 in San Francisco Kitchener, Ontario – Sept. 6-7 in San Francisco. .”

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. When I started selling in 2004, only the uber uber early adopters were on LinkedIn.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

EveryoneSocial

JUNE 11, 2019

They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. How Televerde Runs A Social Program with Incarcerated Women. Buyers access more information from social networks before they even reach out to a company to speak with a sales rep.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. The post How To Get Started With Quora Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Customer Experience Matrix

FEBRUARY 5, 2015

social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. Perhaps having agencies run them is the real solution instead.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? With just 140 characters, Twitter forces us to tell our stories well.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. What do you think is the future of social media? . What are they publishing?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

KoMarketing Associates

JANUARY 26, 2016

Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier. Each social network is different and not every post you write can be conveyed appropriately when shared. Because it’s awesome!

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

.” Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. About Vidyard.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Adobe Experience Cloud Blog

AUGUST 10, 2016

And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g. Facebook, LinkedIn, and Twitter). Just like any other successful marketing channel, social media doesn’t work in a silo. There is so much more that marketers can and should explore.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

JULY 27, 2012

Participation from social media needs to come from the top down, so it is important that your executives are on board and ready to participate themselves. Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

ClearVoice

NOVEMBER 2, 2018

Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Marketo. Cost: TBA. Date: June 20-23, 2018. Sponsor: NA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Directive Agency

DECEMBER 11, 2018

In this article, we’ll clearly define what social media marketing is is as well as outline three reasons why it’s essential to push your B2B business’ marketing blueprint past your competitors. What is Social Media Marketing (SMM)? This cultivates customer feedback and builds an online presence on lucrative social platforms.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Martin spun up a social network analysis of her fans, and it turns out that Ms. Analytics and Data Matter.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. Social Media' Do not misrepresent yourself or your company.

Social Media 48

Social Media Media Work Management Marketing Management 48

Content Standard

SEPTEMBER 27, 2014

Infographics are shared two times more than presentations and three times more than documents on LinkedIn, Twitter, Facebook, and other social networks.

Marketing Management 40

Marketing Management Content Paid Search Agency Marketo 40

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank have turned to Vidyard for their video marketing and analytics needs.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank have turned to Vidyard for their video marketing and analytics needs.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

That could mean something as simple as featuring their name at different points throughout a video or including their company logo or even a photo from LinkedIn or a picture of their website. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank have turned to Vidyard for their video marketing and analytics needs.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. It’s a little reminiscent of the rise of social media. Whoa, wait a minute, WHAT?! Today, there are a lot less raised eyebrows.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Additionally, consider allowing registrants to send questions to the speaker in advance, e.g. on Twitter or via a central email address. Have a live Twitter chat during the event, or a Twitter after-party.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. T he mobile social networking app audience surged 126 percent to 38.5 The big three networks (Facebook, Twitter and LinkedIn) increased their mobile audiences by an average of more than 50%.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Customer Experience Matrix

JULY 16, 2009

What really impresses me is that Techrigy is a serious social media monitoring solution. This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. A study by the advertising research company Nielsen showed that nearly 25% of the time Americans spend online is spent on social networks, an increase of 43% over the previous year.

Social Media 48

Social Media Media Mobile Advertising Social Networks 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48