ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Ranking Lead Scoring 130

PureB2B

JANUARY 8, 2021

New year, new leads? 2020 wasn’t kind to most marketing departments, and lead generation has proven to be one of the more frustrating aspects of the overall demand generation strategy. Lead Generation Through Predictive Analytics. This can feel like a daunting task. So why does this matter for 2021?

Lead Generation 118

Lead Generation Practices Sales Qualified Leads Lead Ranking 118

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Ranking 117

ViewPoint

DECEMBER 9, 2010

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn't more leads deliver more opportunities? In reality, just the opposite often turns out to be true.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 120

markempa

DECEMBER 15, 2014

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. This means you benefit positively from the halo effect.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

The Point

MARCH 8, 2018

But when it comes to using that report to generate leads, put the self-congratulation aside, and market the report as a tool for buyers, not a reason to buy your product. The post How to Market an Analyst Report appeared first on The Point. Photo by Billy Huynh on Unsplash.

Marketing Report 215

Marketing Report Planning Gartner Demand Generation Agencies 215

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Collect Emails for Marketing. Gathering Leads for Sales. White Papers.

Top of Funnel 152

Top of Funnel Sales Qualified Leads Webinar Metrics Lead Ranking 152

The Point

OCTOBER 15, 2019

If your leads aren’t converting, it could be that you have too much “early stage” content – a white paper on industry trends, for example – that isn’t doing enough to identify those leads with a genuine problem to solve. The post 4 Solutions to Consider When Marketing Leads Don’t Convert appeared first on The Point.

Sales Qualified Leads 134

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 134

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue. No wonder lead quality is such a pressing issue. Why is that?

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Ranking Lead Scoring 100

Industrial Marketing Today

FEBRUARY 4, 2013

White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

Paper 60

Paper Domain Lead Generation Generation 60

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Why is B2B lead generation important?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Content is at the core of B2B digital marketing strategies. White papers. Implement the Latest SEO Techniques. Case studies.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Valasys

DECEMBER 12, 2019

Writing the white papers is both an art & science. Marketers who are experts at creating white papers understand that whitepapers don’t occur overnight. What is White Paper Syndication?

Paper 59

Paper Lead Ranking Lead Scoring Generation 59

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. What Is Lead Generation?

Demand Generation Agencies 102

Demand Generation Agencies Demand Generation Lead Generation Paid Content 102

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals.

Marketing Automation Services 109

Marketing Automation Services Lead Generation Marketing Automation Automation 109

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? Keep reading… But First Understand What’s Account-Based Marketing (ABM)?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Content Standard

OCTOBER 18, 2018

The demand for more and better leads may be a constant for marketers, but the rise of digital marketing has dramatically changed our approach to lead generation. Many businesses now understand that effective lead generation can’t be forced; it has to be nurtured. The Anatomy of a Lead.

Lead Generation 94

Lead Generation Lead Ranking Top of Funnel Marketing & Strategy 94

The Point

AUGUST 10, 2009

Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). Another approach is using customer testimonial videos as a lead generation tool. Can be instantly accessed.

Paid Content 297

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 297

The Point

NOVEMBER 24, 2015

One of my favorite lead generation mantras is this (repeat after me): Sell the Offer, Not the Product. If your offer is a White Paper, convince the reader why that white paper is worth the read. For more tips on email marketing, download a free copy of our white paper “ Top 10 B2B Email Marketing Mistakes.”.

Email Campaigns 100

Email Campaigns Campaigns Paper Merchandising 100

The Point

APRIL 20, 2009

This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [.].

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

Prospectr

FEBRUARY 21, 2017

But, the ultimate goal of marketing is to generate qualified leads sales can close, right? With marketing lead generation, you want to talk to the right people, ones fairly close to being ready to buy. So, you qualify your leads with forms. So yes, demand generation is a unique marketing technique.

Demand Generation 147

Demand Generation Demand Generation Sales Qualified Leads 147

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

The Point

AUGUST 27, 2019

Here then, based on our experience, are some of the key reasons why many of those campaigns fail to meet expectations: (A quick caveat – the list below applies almost exclusively to Sponsored Content, the most common ad format on LinkedIn, and, in our experience, the most effective for demand generation.). * Non-Content Offers.

Paid Content 240

Paid Content Advertising Agencies Linkedin Advertisements 240

Tomorrow People

APRIL 10, 2018

Going micro with content marketing. Today’s marketers have to provide significant amounts of content in order to pull prospects in and keep them engaged. While content such as case studies, white papers and blogs on your company website have a big part to play in this, developing a ‘micro content’ strategy is also key.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

KoMarketing Associates

FEBRUARY 20, 2017

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents.

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

MARCH 3, 2010

It’s the working assumption of B2B marketers that prospects don’t want to be sold to. And indeed, when it comes to outreach programs designed to generate net new prospects, more educational offer content (e.g. white papers) tends to perform better than does promotional content (e.g. News and articles, at 84%.

Lead Ranking 100

Lead Ranking Lead Scoring Webcast Lead Nurturing 100

The Point

FEBRUARY 28, 2023

Certain lead generation programs – notably content syndication – tend to be popular uses of MDF funds because they’re perceived as easier to launch and manage and because they guarantee a tangible result to the sponsor. If you do invest in lead generation, set clear expectations for sales follow-up. Be realistic.

Demand Generation Agencies 144

Demand Generation Agencies Advertising Agencies CMS Development Work Management 144

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60