Webbiquity
AUGUST 26, 2021
But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page.
Marketing Insider Group
JANUARY 14, 2021
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.
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Heinz Marketing
MARCH 31, 2021
But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. .
Unbounce
FEBRUARY 11, 2021
A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.
Unbounce
AUGUST 4, 2021
When you’re crafting words for your landing page, you’re not just writing. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.
FunnelEnvy
OCTOBER 3, 2022
A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.
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