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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action. What is B2B Marketing Automation?

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Conversion Optimization Local PPC campaigns can be optimized for conversions by targeting the right audience, using effective ad copy and optimizing landing pages. This way, a local business can attract qualified leads and increase the likelihood of turning them into customers. Use tools like Google Keyword Planner for suggestions.

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13 Email A/B Testing Mistakes that Limit Your Success

Litmus

“You have to test, otherwise you are just making an educated guess,” said Stuart Clark of Red C at Litmus Live London 2017. Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. Ecommerce brands that A/B test. How big can the gains be? their emails generate 20% more revenue.

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The Definitive Guide to Email Deliverability

SendX

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. They are used by various mailbox providers and filtering software to varying degrees. So test it out.

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

If you have a lot of products, repricing software is a great way to automate pricing adjustments based on the competition while still maintaining your margins. However, Amazon knows that price isn’t the only factor that drives sales, which is why Amazon’s first page isn’t simply an ordered list of items priced low to high.

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