KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Usually, when you test a regular landing page, you don’t have to call a data governance meeting.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

ClearVoice

JUNE 11, 2020

Landing page. Press release. LifeLock: Landing page about identity theft. Online identity theft protection service provider LifeLock created a landing page to educate and entice readers to learn more about protecting themselves. Don’t sell and leave leads dangling. Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. No wonder lead quality is such a pressing issue. Nor will it write landing page copy.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

SmartBug Media

JULY 15, 2019

Public relations: Community outreach, news releases, public events, grand openings, press conferences. SEO optimized landing page. Lead nurture sequences. Once your campaign is live and running, make sure to have a process for following up with the leads you’ve pulled in. Google ads. Measuring Your Success.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. All white papers should be promoted via online press release distribution services. Lead Nurturing. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 89

NuSpark Consulting

FEBRUARY 25, 2012

Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales. SEO On-page and Off-page Checklists. Landing Page Content. Landing Page Offers. Lead Nurturing Content Map.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Circle Studio

DECEMBER 6, 2018

Use blog posts for lead nurturing emails. Lead nurturing emails are a great way to engage prospects that aren’t ready to engage with your sales team. In addition to other content offers, using existing blog content is a great way to fuel your lead nurturing campaigns. Don’t always reinvent the wheel.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

LeadSquared

OCTOBER 19, 2020

Table of contents Features of Marketing Automation and Essential Tools for Your Business Email Marketing Automation Campaign Management Social Media Marketing Landing Page Creation What are the Benefits of Marketing Automation ? Facebook lead ads 101: the advertiser’s manual Facebook ad formats and placements: how to use them.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Inbox Insight

APRIL 2, 2020

Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. Channels might include phone outreach, programmatic display, direct mail, and highly targeted email, landing pages or social content. But which one will deliver the best results?

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

Oktopost

JULY 29, 2021

Helping leads along their buyer’s journey by developing valuable relationships with them creates long term success for your business. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. What is Lead Nurturing?

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Optimize Landing Pages for Different Accounts. While ad campaigns and retargeting campaigns are incredible growth hacking strategies, they are incomplete if your landing page is not impressive.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

Sharpspring

SEPTEMBER 6, 2019

Make this social proof easy to find by including it on your landing pages, cold pitch emails, and in-person sales presentations. Add customer testimonials to your home page and product landing pages and print brochures. All the top SaaS companies out there make great use of social proof on their landing pages.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Scoring Lead Ranking 45

ClearVoice

APRIL 19, 2021

Lead nurturing: While you might think lead nurturing is just for acquiring new customers, it’s also a strategy that helps keep long-term customers. Existing customers are also leads because how you treat them can “lead” to more business with them and anyone they pass your name onto.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Also, they use lead nurturing techniques to turn your prospects into profit. Their content marketing services include blogs, ebooks, guest posts, press releases, newsletters, and more. First Page Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

NuSpark Consulting

NOVEMBER 6, 2015

Find out: What triggers buyers to look for a solution to their problem, prioritizing it over all the other pressing issues at the office? These emails are designed to nurture relationships and build trust with people who are not ready to buy now, but may be in the future. Who will build and optimize your landing pages?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

SalesIntel

MAY 13, 2024

How Demographic Data is Collected Lead Generation Forms: These forms, often found on websites or landing pages, typically request information such as name, email, age, gender, location, and sometimes occupation or income level.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Customer Experience Matrix

JULY 28, 2010

So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Landing Page Optimization is more than changing fonts and graphics.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Vidyard

OCTOBER 27, 2019

Landing pages. Press releases. Add video to your homepage, product pages, and landing pages to capture attention and drive action. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads. But it’s far from your only choice. Sales assets.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Add video to your homepage, product pages, and landing pages to capture attention and drive action. Leverage in-video forms to generate leads. Gate high-value video content (like webinars) to capture leads. Nurture potential customers with engaging video email content. But it’s far from your only choice.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Hubspot

DECEMBER 11, 2020

When creating marketing content like landing pages, web experiences, or other visuals, ethical graphic designers consider a handful of guidelines. You should aim for your designs to engage people and nurture them towards converting. Our natural lead nurturing approach can be seen right on our blog. Image Source.

Ethics 101

Ethics Design Guidelines Amazon 101

Vidyard

FEBRUARY 22, 2016

Those viewers also spent 62 percent more time than average on Act-On’s campaign landing page. Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Those viewers also spent 62 percent more time than average on Act-On’s campaign landing page. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. “We press@vidyard.com.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Circle Studio

DECEMBER 4, 2019

Ways to do this include featuring the conference and/or presentation(s) in an email campaign targeted to the specific audience that is likely to attend, posting about it on social media highlighting your involvement, or publishing a press release online about what your company will be featuring at the conference.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Vidyard

FEBRUARY 22, 2016

Those viewers also spent 62 percent more time than average on Act-On’s campaign landing page. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Valasys

JULY 15, 2019

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Adobe Experience Cloud Blog

APRIL 1, 2011

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? They are a great way to promote thought leadership and generate leads. Successful lead nurturing will incorporate several channels, including those that bring out the personal element.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

SnapApp

MAY 21, 2019

After twelve weeks of data, we saw these results: 24% increase in bottom-of-funnel landing page views. 37% increase in bottom-of-funnel leads. Implement Lead Scoring. Cass Polzin of Accelity Marketing recommends “a combination of Progressive Profiling, Lead Scoring, and Workflows. 27% increase in demos given.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

LeanData

AUGUST 5, 2015

There was no luxury of having teammates devoted to events, conferences, technology, content, design, press, and analysts. So I’ve focused on putting in place the fundamentals to ensure great lead quality. 1) Build content for lead nurturing (then use it for lead gen).

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

LeanData

AUGUST 5, 2015

There was no luxury of having teammates devoted to events, conferences, technology, content, design, press, and analysts. So I’ve focused on putting in place the fundamentals to ensure great lead quality. 1) Build content for lead nurturing (then use it for lead gen).

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40