Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. You can start a Facebook group where you can have regular discussions on pressing issues relevant in your industry. Optimize Your Landing Pages and CTA.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Act-On

JUNE 13, 2024

What are their most pressing goals and reasons for purchasing your product? While Kelsey was working to improve new prospect nurture sequences, you could easily apply a similar strategy with your existing customers. Ask about their most pressing interests and goals, and then segment them in your marketing automation program.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Adobe Experience Cloud Blog

JUNE 18, 2018

Even something as simple as “Learn more” can get users to your landing pages. STEP 5: Build Social Media Platform-Specific Landing Pages. Make sure the messaging is perfectly in sync with your calls-to-action and offer messaging in the social media content that drives users to each landing page. Learn more.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Valasys

JULY 15, 2019

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Usually, when you test a regular landing page, you don’t have to call a data governance meeting.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. All white papers should be promoted via online press release distribution services. Lead Nurturing. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

FEBRUARY 25, 2012

Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales. SEO On-page and Off-page Checklists. Landing Page Content. Landing Page Offers. Lead Nurturing Content Map.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Customer Experience Matrix

JULY 28, 2010

So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. No wonder lead quality is such a pressing issue. Nor will it write landing page copy.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

NuSpark Consulting

MARCH 24, 2013

Lead Generation: white papers, case studies, webinars, slideshares, eBooks, landing pages. On-site SEO: web pages, page titles, meta descriptions. Off-site SEO: guest blog outreach letters, guest blog articles, online press releases. Lead Nurturing: emails, more helpful articles and webinars! .

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Prospectr

APRIL 14, 2017

But don’t press enter just yet… You’ll get a screen like this: Click the “People Who Work at Wells Fargo” option. You could also send them to a whitepaper, webinar, landing page, case study, or other action you think will help them convert. IYSP Day 2 : B2B Lead Nurturing Done Right.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Hinge Marketing

JULY 6, 2022

How you might use them: Promote white papers on your website, such as your homepage, applicable services pages and relevant blog posts. If you want to use them as an inbound lead generation tool, create a landing page with a short form to turn readers into new contacts for your email list. Dedicated Landing Pages.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

Sharpspring

OCTOBER 13, 2020

Start-ups are often pressed for both money and time. From your landing pages, blog posts, whitepapers, and surveys, to podcasts or videos, understanding your audience allows you to deliver personalized content that generates and nurtures quality leads.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Tips 114

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Examples: Full page ads to half page ads; Reduce costs for pay-per-click if lack of quality traffic.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

Inbox Insight

MAY 11, 2020

This makes SEO another important technique for early-funnel nurture , one that every business should ensure to utilize in their inbound marketing strategy. 93% of all online experiences begin with a search , therefore, companies that don’t optimize their landing pages are missing out on one of the most essential steps in the buyer journey.

Top of Funnel 111

Top of Funnel Inbound Marketing Tactics Paid Search Agency 111

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Inbox Insight

APRIL 2, 2020

Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. Channels might include phone outreach, programmatic display, direct mail, and highly targeted email, landing pages or social content. But which one will deliver the best results?

Inbound Marketing 111

Inbound Marketing Account Based Marketing B2B Marketing Work Management 111

ClearVoice

JUNE 11, 2020

Landing page. Press release. LifeLock: Landing page about identity theft. Online identity theft protection service provider LifeLock created a landing page to educate and entice readers to learn more about protecting themselves. Don’t sell and leave leads dangling. Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Circle Studio

DECEMBER 6, 2018

Use blog posts for lead nurturing emails. Lead nurturing emails are a great way to engage prospects that aren’t ready to engage with your sales team. In addition to other content offers, using existing blog content is a great way to fuel your lead nurturing campaigns. Don’t always reinvent the wheel.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

Zoominfo

NOVEMBER 20, 2023

Such personalization is a great lead-nurture play, as you can gradually build trust and rapport. Demand Generation Generative AI can help demand generation teams save time and money by analyzing datasets to surface potential leads to add to targeted campaigns, like nurture flows.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SnapApp

FEBRUARY 5, 2019

11% plan to start using email nurturing campaigns to get existing leads to provide more information. Use A/B Testing to Optimize Your Landing Pages. Once you’ve found the most optimized version of your landing page, run it, and hand the data over to your sales team to nurture your leads.”.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

NuSpark Consulting

NOVEMBER 6, 2015

Find out: What triggers buyers to look for a solution to their problem, prioritizing it over all the other pressing issues at the office? These emails are designed to nurture relationships and build trust with people who are not ready to buy now, but may be in the future. Who will build and optimize your landing pages?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

SmartBug Media

JULY 15, 2019

Public relations: Community outreach, news releases, public events, grand openings, press conferences. SEO optimized landing page. Lead nurture sequences. Once your campaign is live and running, make sure to have a process for following up with the leads you’ve pulled in. Google ads. Measuring Your Success.

Classified Ads 74

Classified Ads Planning Word of Mouth Telemarketing 74

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Landing Page Optimization is more than changing fonts and graphics.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

ClearVoice

APRIL 16, 2021

The features page. Press releases. MoFu marketing from ClearVoice: Email campaigns to nurture existing leads. Landing pages. Press releases. Middle-of-the-funnel lead nurturing. Broad-topic blog posts, optimized for search engines. Useful infographics. Videos that explain and educate.

Top of Funnel 105

Top of Funnel Marketing Funnels Lead Ranking Paid Search Agency 105

SnapApp

DECEMBER 4, 2017

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Landing Pages 28

Landing Pages Optimization Lead Ranking Lead Scoring 28

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. For inspiration, here are 15 examples of well-designed landing pages from which you can learn.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

ClearVoice

MARCH 19, 2020

Have you included opportunities to create content for partner websites, other branded websites under the umbrella of your parent company or for industry-leading publications with killer domain authority (DA) and organic search engine traffic? 2 SEO long-form pillar blog posts or landing pages (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

APRIL 19, 2021

Lead nurturing: While you might think lead nurturing is just for acquiring new customers, it’s also a strategy that helps keep long-term customers. Existing customers are also leads because how you treat them can “lead” to more business with them and anyone they pass your name onto.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Optimize Landing Pages for Different Accounts. While ad campaigns and retargeting campaigns are incredible growth hacking strategies, they are incomplete if your landing page is not impressive.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their first contact.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Go Beyond SEO

AUGUST 24, 2017

When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60

Leadspace

JULY 30, 2019

Unfortunately, driving the wrong kind of traffic to a landing page that is not optimized is a recipe for disaster, not to mention a complete waste of marketing capital. . You need to define how decisions are made, who makes them, and what the most pressing concerns are for the individuals tasked with making purchases.

Campaigns 54

Campaigns Effectiveness Paid Search Agency Marketing Automation Services 54