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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Set Aside Time Every Week.

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Top 10 Marketing Tools to Step Up Your Game

Webbiquity

Effective features for in-house collaboration between marketing teams and designers. Restriction to specific designs and formats. Pros: The support and training from Salesforce are excellent. Features: Visme comes with hundreds of templates with a large variety of design types. Knowledge base builder.

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This week’s roundup of AI-powered martech releases

Martech

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Being able to ask a question in natural language is not a substitute for training.

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information. The fact that these AI systems can come up with new ideas, can be creative, that’s a lot of the power,” Altman said. Train your own LLM Thinking of adding generative AI to your business? What is an LLM? Find out how 1.

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A deep dive into how marketers use MarTechBot

Martech

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. ” “What are the best practices for designing email marketing campaigns?” ” Theme No. 2: Data and technology.

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Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

To stay on top of your game, you must keep up with current knowledge. Online or in-classroom training can help you to remain in touch with the latest marketing shifts — and they can fit into your already-full schedule. Now that marketing has gained a digital slant, innovations come daily. Will I get a degree or certificate?:

Course 101
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MarTechBot: Insights from real-world usage (so far)

Martech

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.