Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

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What Are Long-Tail Keywords?

ClearVoice

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. Long-tail keyword examples.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tailkeywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords?

Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. The best bet is to focus on keywords that are somewhere in the middle, the ones that have search volume but aren’t as broad or competitive.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Long-tail blogger outreach is like long-tail Google AdWords advertising. Instead of putting all your money on the top ten most expensive and popular keywords that everyone bids on, smart advertisers segment their markets and hyper-target their highest-performing keywords with their most compelling ads and content while always pruning away their worst performers. Public Relations Social Media Marketing Adam Viener AdWords Google Google AdWords Long Tail

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

When it come to keywords, uou want quality first and quantity second. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. One of these focuses on optimizing for a smaller set of keywords that are extremely relevant to your business and reflect the intent of the user more precisely. Generic Keywords. Generic keywords are typically one or two-word phrases. Long-tail Keywords.

B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. While that is happening, we task our seven blogger researchers with finding everyone else, using a very well-thought-out collection of keyword phrases. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

MarketMuse

If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords. The post Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. Needless to say, keyword research is a big topic.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. These neglected, long-tail keywords offer amazing ROI.

The Definition of a Long-Tail Keyword [In Under 100 Words]

Hubspot

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they''re more specific and often less competitive than generic keyword terms. Because of that, they provide both short-term and long-term benefits. keyword

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. If you aren’t using social listening in your search keyword research, ask yourself why. The post Are you using social media for search keyword research?

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases

Hubspot

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Unlike blog posts for which you can search top keywords for a topic and sprinkle them throughout an article, product page keywords must be specific to the product being offered. The Long-Tail Theory.

Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex ex Teeth Whitening Union Square NY) Yodle growth has been outstanding (around 700% year over year) which should come as no surprise since their customers are long tail and so are the keywords they buy for them.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Trend #2: Keyword Research Will Be Even More Important.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google. Long Tail Pro helps you easily find less competitive keywords that can get you tons of high-converting online traffic regardless of your market space.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Relying on low-volume keyword phrases. Group Multiple Low-Volume Keywords. Maintain Efforts Long Term.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Does Adding More Keywords Increase Traffic/Rankings? One idea I wanted to create a statistic around is the correlation of keywords and traffic/rank increase. Unfortunately, I couldn't pull up historical keyword data, so I'll have to use an example instead. Learn More : * SEO Keyword Research Made Easy in 2020. *

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea? Is Targeting Long-Tail Keywords Ever a Bad Idea?

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.

Long Tail Marketing - The Future of Marketing

GreenRope

Long Tail Marketing—The Future of Marketing. The Long Tail , a term coined by Chris Anderson, presents great opportunities for small businesses to reach their audiences. This article will show you the benefits of focusing your marketing efforts on niche markets rather than wasting money and valuable resources on short tail mainstream markets. Unlike short tail marketing, Long Tail reaches very specific audiences at a low cost.