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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

Personalized email is much more than simply auto-inserting the recipient’s first name. Psychographics: Psychographics reflect an individual’s thoughts, beliefs, opinions, preferences, and interests. Statistica conducted a survey of U.S But highly relevant, personalized messages are much more likely to be read and acted on.

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6 Benefits of Using QR Codes

Lead Liaison

In order to download the e-book or access the coupon code, your users would need to scan the QR code and insert their email in a webform, which would then redirect them to the designated landing page hosting the content. Utilize QR codes for survey types such as CES, CSAT, NPS, and others.

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How Agencies Use AI in Marketing

Atomic Reach

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. According to the surveyed marketers, 90% of them have adopted a tool, platform or software that is powered by artificial intelligence. The results were unexpected. Let's dive deeper.

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The pros and cons of social media

Sprout Social

In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. A video sales email tool allows you to one-click record and send via an email where it automatically inserts a thumbnail with a “play” button. Your prospects are overwhelmed and busy.

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3 ways to make martech simple again

Martech

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” Many discussions lately have been about how complex the martech stack has become. ” Martech is simply a tool.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.” Spend 10% of Revenue on Marketing.