Zoominfo

JANUARY 5, 2021

For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. How are go-to-market teams more productive with ZoomInfo and Salesforce?

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. More importantly, they may be losing top-of-the-funnel prospects due to impersonal chat experiences.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JULY 13, 2022

As consumers in a technology-driven world, our information has become a new form of currency. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Gaining greater insights into sales and marketing data has been a consistent theme in many recent conversations with our customers, and it’s a topic that ZoomInfo founder and CEO Henry Schuck believes in passionately.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

AUGUST 6, 2020

When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. Firmographic data like contact information and company location can be the determining factor between you getting in contact with a potential candidate or not. Where Does ZoomInfo Come In? Because it exists (with ZoomInfo)!

Zoominfo 221

Zoominfo Marketing Management B2B High Quality Lead 221

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Sales reps engage prospects based on specific needs and requirements, then encourage them through a sales development funnel.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

JANUARY 5, 2021

For many companies, ZoomInfo serves as the information engine that powers how they go to market. Here’s what happens: sales reps spend countless hours jumping between systems—copying and pasting information. Instead of working on activities that help close business, they spend time cross-referencing information.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Ranking 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. But APIs are only as good as the quality of information they process and provide. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Your email is the foundational step of your sales cadence.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

JUNE 28, 2021

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai.

Zoominfo 147

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 147

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

OCTOBER 10, 2023

For data providers such as ZoomInfo, this poses a significant, ongoing challenge. From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. What is a ZoomInfo Data Cube? ZoomInfo Data Cubes are very large volumes of data — consisting of millions of either account or contact records — created and supplied to each customer’s specifications. For most IT leaders, the more data you have, the better.

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

MAY 18, 2022

Today’s new world of insight sales is powered by data. What is a ZoomInfo Data Brick? ZoomInfo Data Bricks are very large volumes of data — consisting of millions of either account or contact records — created and supplied to each customer’s specifications. For most IT leaders, the more data you have, the better.

Zoominfo 130

Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? ZoomInfo is Launching Streaming Intent. Let me translate the excerpt in the simple terms: . value to our customers? How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

SalesIntel

OCTOBER 25, 2023

You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. Amazon has infinitely more items for sale than an auto shop, but I’ll unlikely be able to find the exact, high-quality part I’m looking for. With SalesIntel, there is no such risk.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Seven Sales Acceleration Strategies Using Hubspot and Conversational Marketing.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240