The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Prospective buyers are overloaded with information.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JULY 10, 2018

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

Paid Content 213

Paid Content CMS Development Design Optimization 213

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. What can you send via email? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. The hard part is mapping out the information delivery process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Title: Create a unique, memorable title that will catch your audience’s attention. Quotes from your podcasts can be reused in infographics, white papers, and e-books.

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. ABM is specifically designed to offer these perks: Better informed strategies. What are some of the top ABM benefits? Blog posts.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Sharpspring

JANUARY 10, 2019

Content diversity is key to a healthy digital marketing strategy. Different types of content attract and engage different segments of your audience. Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. So it took some moxy to launch a content marketing strategy online.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Find out what information they believe their audience wants to learn more about. Find ways to help them craft a story.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Research reports / briefs. Microsites. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On American Idol. Late in the season.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

KEO Marketing

OCTOBER 17, 2017

However, 51% of businesses have no strategy in place. By developing a sound strategy, you can increase your company’s competitive advantages. The planning process clarifies your target audience. During planning, you can get crucial buy-in for your strategies and tactics from your company’s appropriate team members.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Webbiquity

APRIL 23, 2013

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

JULY 7, 2017

It’s difficult to convince readers to shell out their email address, let alone enough information to adequately qualify prospects for sales teams. Interactive forms and quizzes allow you to get additional information that helps you prequalify the converter. The insights were eye-opening (and impressive) to say the least.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. Why do we nurture target accounts as part of an ABM strategy? In turn, this can be used to inform your subsequent nurturing to make it more effective.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

ActiveDEMAND

SEPTEMBER 6, 2016

There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Educational assets are informative and offering training. We call these VALUABLE MARKETING ASSETS. The end benefits of providing marketing assets are multi-faceted.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services Planning 40

Convince & Convert

DECEMBER 30, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. Like list content, this is a very effective form of content marketing according to our research. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Transparency.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

How-to content offers step-by-step, process-driven information to help your audience do something better. Like list content, this is a very effective form of content marketing according to our research. It can be extremely powerful when combined with fact-driven information, or even a controversial flare. Transparency.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168