Inbox Insight

DECEMBER 8, 2023

By tracking and analyzing their digital footprints, intent data provides insights into the specific interests and behaviors of your target, high-value accounts. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

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Intent Data Account Based Marketing Intent ABM 111

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

SalesIntel

DECEMBER 8, 2023

From unraveling the intricacies of data enrichment tools to deciphering the profound impact on lead quality, segmentation, and personalized engagements, this guide is your compass to amplifying B2B lead generation and mastering lead management through the prism of enriched insights.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 15, 2024

Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months. At a high level, they are likely to gather information to better understand their problems and learn how to solve them. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Oktopost

OCTOBER 8, 2023

Personalizing cadences goes beyond including your prospect’s name and company in the email, you should also personalize the information your prospects receive – even at scale. In simpler terms, keep providing the information they seek to make well-informed decisions rather than promoting your product as the ultimate solution.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

DECEMBER 28, 2020

Here’s a snapshot of buying signals. Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects. All of these signals show optimal conditions for a sale. These digital footprints signal behaviors that can inform sales and marketing tactics.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Content4Demand

NOVEMBER 5, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. But it’s incredibly important to remember that solely having someone’s information does not mean they are a lead.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

SalesIntel

JULY 10, 2023

Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

DECEMBER 16, 2020

They need to generate segmented lists and remove contacts who have opted-out of previous communications. But what if there’s more information within Salesforce that needs to be referenced, like recent activity, or notes? In fact, just 17% is spent meeting with potential vendors. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

NetLine

DECEMBER 7, 2023

Instead, it focuses on groups of accounts with shared characteristics, such as common pain points or segmentation. That’s what buyer-level intent data provides. For one-to-few ABM, there may be an increased amount of personalization through automation, but with a high degree of fine-tuning for each segment.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Only B2B

JULY 13, 2023

In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness. Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

ANNUITAS

MARCH 21, 2023

Also, the company has improved the ability to segment and activate Account-based Marketing lists. For example, users can now quickly segment using unified person, account and opportunity data, and then activate audiences to LinkedIn for unified account data ABM paid media and contact discovery.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Buyer Intent Intent Data Intent Work Management 118

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

OCTOBER 6, 2020

To improve segmentation and personalization strategies. Being able to understand exactly what makes your audience tick, and the topics they are researching, is a substantial benefit of intent data. Our recent research highlights that 24% of B2B marketers use intent data with this purpose in mind.

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

QuanticMind

NOVEMBER 27, 2017

PLA query segmentation can bridge this gap, cut your costs and drive stronger overall performance for Google Shopping. PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. The result? Higher overall sales.

Segmentation 40

Segmentation Cost Per Click Adwords Purchase Intent 40

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Now, with downstream intent data, a form of second-party data, brands can identify accounts showing signs that they are much closer to a purchase.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

SalesIntel

DECEMBER 11, 2023

Unveiling the Dynamics of Lead Enrichment The pursuit of lead enrichment is a strategic odyssey that traverses beyond the realm of basic lead information. Moreover, data enrichment facilitates precise segmentation and targeting, allowing businesses to categorize leads based on various criteria like behavior and intent.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Generate highly targeted audience segments in minutes, ready to be activated across your marketing channels.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Martech

AUGUST 16, 2022

Then, as unified profiles are built out, World Vision can begin to segment their donors and prospects into targeted audiences. Once audiences are grouped into distinct segments, the World Vision team can develop the appropriate messaging and activations that make up the digital experience for their donors. “How Audience management.

Marketing AI 88

Marketing AI Organization Digital Asset Management Touchpoints 88

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? To demonstrate this further, here’s a more detailed list of potential insights and what they can offer at the account-level and at the buyer-level.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Only B2B

FEBRUARY 11, 2024

So how can you use this information? This paints a detailed picture of their intent and concerns. Segment high-intent visitors, personalize emails with pricing breakdowns, offer live chat support, and even retarget them with ads addressing their specific hang-ups. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

MARCH 22, 2023

Consider your segmentation program. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

Enterprise Management 94

Enterprise Management Marketing & Strategy Marketing Strategy RFP 94

Zoominfo

MAY 25, 2022

They need information about their customers fast — with enough time to act on it in meaningful ways. For sales professionals, BI finds the company and contact information that fuels personalized sales prospecting , accurate territory planning , and more efficient customer upselling.

Zoominfo 100

Zoominfo Business Marketing Analytics Tools Intent Signal 100

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Once you have a clear picture, you can start uncovering their buyer intent signals. Who are you trying to reach?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52