DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. But, in order to personalize messaging, you need fresh, accurate data to work with.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Data Hygiene: The overall quality of your email list and the associated data. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Sure, those are all factors, but bad data is so much more.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Sure, those are all factors, but bad data is so much more.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

DealSignal

MARCH 22, 2023

As you develop and roll out your inbound marketing efforts, keep in mind that the content you create should be tailored to your audience segments. HubSpot’s State of Marketing Report says that marketing to three different audience segments is the most common among marketers. #3

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52