How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
Act-On
DECEMBER 9, 2023
And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. opt-out rate.
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