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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

And I will tell you exactly how we did it, the lessons learned, and my best tips to replicate our success. We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. opt-out rate.

Open Rate 213
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5 Ways to Make Your Prospecting Emails Less Impersonal

Zoominfo

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. Stick to your Ideal Customer Profile (ICP).

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8 Steps to Optimize Your LinkedIn Profile for Social Selling Success

Oktopost

Since social selling is all about creating meaningful conversations and building trust with potential customers, optimizing your LinkedIn profile for social selling success is the first step to achieving this. 50% of buyers will avoid a sales professional with an incomplete LinkedIn profile.

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Tips for Preventing Data Decay in B2B Sales

Only B2B

By squandering team resources ineffectively, losing clients and credibility, using inaccurate data might result in fewer transactions being closed and less money being made. The best source of pertinent data for creating and keeping your data-set is customer relationship management (CRM) technologies. Maintain a Verified Opt-In.

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5 Ways to Personalize Your Prospecting Emails

Zoominfo

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. Sure enough, he responded.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. Is Google Business Profile Free? So let’s get started!

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4 tips for navigating sensitive customer data

Martech

All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. Data usage for customer vs. prospect targeting. Get MarTech! In your inbox.