Remove interests
article thumbnail

The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80
article thumbnail

How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Don’t believe me?

SERP 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

International SEO: How to Optimize Your Website for Other Countries

Hubspot

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. and one to a representative sample in Australia. In the U.S.

SEO 97
article thumbnail

What Happens When You Make Gated Content Free?

Hubspot

question has been flying around HubSpot for a few years now. We were interested to see how the lead volume would change here, which was easy to measure, but we also wanted to know would affect user experience -- which was a little tougher to measure. But truth be told, the "Should we gate our content?" The Results. The SEO Test.

article thumbnail

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What is a Featured Snippet?

article thumbnail

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. It makes sense -- the bigger the sample size, the more legitimate the results, right? So, how important are online reviews to consumers?

article thumbnail

6 Ways to Get More Organic Traffic, Without Ranking Your Website

Moz

In fact, it might be algorithmically impossible to get your website on top of the SERPs. When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies. When you're competing for SERP visibility with a large brand, SEO is an uphill battle.