SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. The top 3 paid advertising spots get 46% of the clicks on the page. they spend on AdWords.
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