Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Win the E-E-A-T game, and you win in the search engine results pages (SERPs). With every piece of content you create, look at your stats and listen to your audience. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Also, see who comes up in the SERPs. Can’t beat that.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Directive Agency

JULY 7, 2017

For example, tools like BuzzStream are great for live prospecting and even have a Google Chrome plugin to allow you to prospect contact info and save opportunities to your projects straight from the SERP. Especially for email marketers who are constantly testing how to improve these stats – it’s a very worth while read.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Outbrain

JULY 3, 2019

According to recent stats , 11% of the online population worldwide is blocking internet ads. Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs). Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Compelling stats help you build a more convincing and concrete argument that will get your readers thinking (especially when they’re from trustworthy sites they know and love). Numbers don’t lie.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Marketing Insider Group

DECEMBER 6, 2021

Research by Hubspot found that websites with blogs have 434% more indexed pages than sites without one (and 55% more visitors, too). We already know how important it is to appear on search engine results pages (SERPs), so let’s focus now on shareable content. One of the surest ways to increase your search engine rankings? Image Source.

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

Hubspot

JULY 30, 2013

Let’s look at a SERP for a product-based search that displays a result with both the normal “search snippet” (a meta description) and the “rich snippet” (which features product reviews, stat ratings, the price and how many products are in stock). This information can display product, price, availability, and product reviews.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JUNE 12, 2012

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. when a reader clicks that orange, hyperlinked "Tweet This Stat" anchor text while in the blog post. Not sure what I'm talking about? Check it out. this screen pops up.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]. Connect with HubSpot : Photo Credit: Urs Steiner.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Content Standard

SEPTEMBER 30, 2016

To help, here are 10 stats from the past year that highlight the future of optimization. According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority.

Stats 40

Stats SEO Marketing & Strategy Lead Ranking 40

Single Grain

MAY 26, 2023

Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5 Backlinko ) 45.4%

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Outgrow

AUGUST 25, 2022

According to HubSpot, it is found that inbound leads cost 61% less than traditional outbound leads. Some Important Stats Around Online Marketing. You want your content to appear on SERPs when people search for problems related to your product. Less Expensive to Use. Server costs are relatively low. . The world has 7.7

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Lastly, look at the “Searches related to” section at the bottom of the SERPs.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

seo.co

OCTOBER 11, 2021

But, let’s look at some high-level stats related to content length that will be applicable: The average 1st result on Google has a length of 1,500 words. Source: Hubspot. Pay attention to the length, quality and type of the content already ranking in the top 20 position in the serps. Source: Backlinko. Source: CanIRank .

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Optinmonster

DECEMBER 2, 2019

On-Page SEO Stats. Off-Page SEO Stats. 75% of users don’t even scroll past the first page of the SERPs (search engine results pages). Check out some more interesting Google ranking factor stats: High-quality content and link building are the top 2 ranking signals in Google’s algorithm. On-Page SEO Stats.

Statistics 80

Statistics Paid Content Traffic SEO 80

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. Stat from @MarketingProfs and @CMIContent Click To Tweet. 2 white papers (one every 6 months).

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SnapApp

APRIL 4, 2018

For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. Visibility and ranking, SERP rankings - Ahrefs. Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Here are online training resources to try next: The Hubspot SEO Academy.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ClearVoice

AUGUST 25, 2022

Use Make My Persona by HubSpot to create a working audience persona by simply answering questions. Find ways to outshine your competitor’s content, like inserting better visuals, updating old stats, and adding more actionable tips. HubSpot Blog Ideas Generator. An audience persona is a fictional profile of your ideal reader.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

ClearVoice

JUNE 9, 2020

” ~ HubSpot. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. Those selling stats were top of funnel for me. This can be seen as a deceptive attempt to win more search engine traffic by dominating SERPs. Don’t do that!

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Lake One

JULY 30, 2020

During an audit, you will pull all relevant stats and information about each piece. Nice-to-haves in your audit: Relevance to current persona/business strategy SERP relevance and position Total ranking keywords Monthly or quarterly views Conversion rate Industry targeted. Source: HubSpot. What’s Included in a Content Audit.

Top of Funnel 55

Top of Funnel Lead Ranking Marketing Qualified Leads SERP 55

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old. SERP Analysis Still Matters. Another factor that I wasn't able to pin a statistic to is SERP analysis.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Scoop.it

JUNE 22, 2021

SERP is volatile. Our marketing team has tried numerous different methods over the years to improve our SERP. As a design solution, we’ve learned one crucial thing—people love visuals, as you can see from these visual marketing stats. Source: Hubspot. Worse, a lot of these efforts to improve SEO have become overused.

SEO 88

SEO Lead Ranking Lead Scoring Keywords 88

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Ranking 59

Lead Ranking Lead Scoring Statistics SEO 59

SmartBug Media

MARCH 14, 2019

The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). If you’re already measuring performance of your company blog through a tool like HubSpot , compare your reports against your stats on Medium to better understand your current audience’s interests and behaviors.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Stay with us, folks. Here are two ways to do it. the page's header.

De-duplication 28

De-duplication Google Lead Ranking Lead Scoring 28

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Frequent best-of honoree Eric Enge steps through the seven most important tasks for a one-day SEO site audit, starting with looking at Google Webmaster Tools information for the site and working through site stats, crawl issues and competitive backlink comparisons. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. 13 Stats That Will Spook Your Boss into Adopting Inbound Marketing. 13 Spooky Stats to Scare Your Boss Into Better Marketing (published title).

Curation 28

Curation Template Stats Aggregators 28

Single Grain

MARCH 4, 2022

First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs. Similarly, you need SEO specialists to generate higher organic traffic and rankings in the SERPs.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

APRIL 26, 2012

79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Here's what comes up for HubSpot , for example: Notice all those orange call-outs? Those are some of HubSpot's social media accounts, and they appear in the top 10 results for a HubSpot query.

Social Media 28

Social Media Media Work Management Marketing Management 28