7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.).
Tools that help monitor and measure social traffic
JULY 10, 2015
These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Reformat that content into multiple sources of traffic.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?
8 Things Your Website Needs to Increase Traffic and Sales
JUNE 30, 2015
If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics SEO
5 Traffic-Driving B2B Blog Topic Ideas
APRIL 2, 2015
Try setting up free Google Alerts for common terms in your field, or use a site like SocialMentio n or Google News to see what is making the rounds on other news sites and social media. Don’t know what to write about when it comes to your B2B website’s blog?
Five good reasons to ignore Google
grow - Practical Marketing Solutions
MAY 26, 2015
Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? When you’re huge You know who can ignore Google?
How To Increase Referral Traffic And Get More Leads
SEPTEMBER 22, 2016
Most marketers have one goal in common: increasing the amount of traffic to their website. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. What Is Referral Traffic?
Pinterest: Who Pins Your Content & How Much Traffic Do They Drive
Digital B2B Marketing
MARCH 13, 2012
The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. How much traffic does each Pinterest pin drive?
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Social Media Referral Traffic Tactics
EMagine B2B Blog
AUGUST 4, 2014
The following tactics will help your business determine how to generate leads via referral traffic. LinkedIn is also a hub for job seekers, if you are posting open positions you are sure to receive referral traffic from those looking to learn more about your company. By Hannah Beacham.
The Fundamentals of Increasing Web Traffic from Social Media
Modern B2B Marketing
FEBRUARY 8, 2016
With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.
Changes in Google Searches Could Hurt Website Traffic: Learn What to Do
AUGUST 4, 2015
Have you noticed Google is supplying answers to questions right on the search page? This feature, which Google calls Instant Answers is handy, but it can have an adverse effect on your company’s website traffic. Google is constantly making changes like this.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. You’re in luck if you’re on the East Coast: Google’s on PST. Google is releasing the mobile friendly update on April 21st.
What To Do If Your Website Traffic Is Down
APRIL 27, 2016
You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Well, your website's authority tells Google a lot.
Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
NOVEMBER 12, 2015
As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. Decreasing Direct Traffic.
How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
APRIL 25, 2017
Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. We had hundreds of posts, but were barely moving the needle on our overall traffic. We figured we could only get a traffic boost as long as we were creating new content.
You’ve Got Traffic. Now What?
Industrial Marketing Today
MAY 1, 2012
You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics.
Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. The first is to use tools like Google Trends.
Google+ for SEO? Don’t Focus on Your Brand Page!
Digital B2B Marketing
JANUARY 19, 2012
Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success.
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
APRIL 26, 2016
So what if I told you that your blog could generate leads and traffic without you having to create new post every single time? Where: Live Google Hangout. Why it's important to conduct a blog traffic and conversion audit.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.
A Simple Guide to Web Traffic Terms
JULY 15, 2014
If that''s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions. A pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser.
8 Clever Ways to Triple Your Content Output (and Traffic)
AUGUST 26, 2014
They’re also a great way to attract links and traffic: according to AnsonAlex , businesses that publish infographics grow their traffic an average of 12% more than those that don’t. They also rank well, and can drive long-term organic traffic to your site.
How and Why To Set Your Site Up for Google’s Rich Answers
FEBRUARY 23, 2016
A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website. – Eric Enge, CEO of Stone Temple Consulting. Google is adding more rich answers to the search results every month.
How We Grew Inbound Traffic by 300% in 6 Months
MAY 18, 2016
During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory.
Google Releases Penguin 3
OCTOBER 21, 2014
Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks.
How Google Gets Search Traffic Wrong
APRIL 15, 2013
How much traffic does your website get from organic search? The list will usually contain well-known sites like Google, Yahoo!, However, the actual number of search engines driving traffic to your site is likely higher—possibly much higher.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.