Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 316

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 316

Optinmonster

JUNE 6, 2024

But do you know how to write meta descriptions that will boost your click rates and drive more traffic to your site? In this post, I’ll share 5 effective meta description examples and my top 8 tips for writing a good meta description. Second, Google does not always display your meta description in your search listing.

Click Rate 59

Click Rate SEO Examples CTR 59

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. In response, the search and web ads giant is revamping its search engine results page (SERP). Mobile-friendly sites will show up higher in search results.

Paid Content 62

Paid Content PPC Traffic SEO 62

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. .”

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Go Beyond SEO

JUNE 7, 2023

SEO and Google Ads are the bread and butter of your digital marketing strategy, and what will maximize your lead generation, eventually getting you a steady stream of branded search results. Yet, you can’t just put a few keywords in your website and put a few Google Ads out there and hope for the best.

SEO 78

SEO Ads Google SERP 78

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. Users began each task on the Google homepage. Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. Why Google Reviews Matter? Well, Google reviews can help you.

Google 88

Google Examples Ideal Customer Profiles Lead Scoring 88

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Contently

APRIL 12, 2023

Everyone wants their website to rank first on Google, but with SEO being a complex, ever-evolving beast to conquer, that’s often easier said than done. When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. Use a schema markup generator.

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool.

SERP 53

SERP Paid Content Traffic Features 53

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. This means that businesses must add their complete location and details to Google Places.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

seo.co

MAY 11, 2022

Client prospects in your area are looking for a criminal defense attorney right this very minute, but they won’t call you unless you’re on the first page of Google. To capture criminal defense prospects, you need to get your law firm on the first page of Google. SEO for getting your webpages in the SERPs.

SEO 105

SEO SERP Tips PPC 105

seo.co

JULY 28, 2020

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Ranking 109

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. When you conduct SEO research, you can discover what your audience is searching for on Google, Bing, or Yahoo!

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Conductor

JULY 14, 2022

It’s that time of year again: Google’s latest core update launched on May 25 and has fully rolled out. By now, you are likely seeing changes in traffic, rankings, and featured result type winners—to name a few. A quick refresher on Google core updates. If you saw traffic drops around late June or early July don’t stress.

Google 111

Google Lead Ranking Lead Scoring Keywords 111

Outgrow

DECEMBER 23, 2021

Top Free Tools to Increase Website Traffic. How much traffic is enough traffic? Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Free Tools to Increase Website Traffic. Google Search Console.

Traffic 52

Traffic Marketing Websites Outgrow Tools 52

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). The secret to SEO is that Google uses countless factors to determine website rankings. Furthermore, Google has stated that having an SSL (Secure Sockets Layer) certificate is now a ranking factor.

SEO 131

SEO Optimization Tips Lead Ranking 131

Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Inbound marketing is a successful technique to increase traffic organically.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Contently

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 148

SEO Lead Ranking Lead Scoring Content 148

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Image Source.

Brand Identity 282

Brand Identity Branding SERP Paid Search Agency 282

Webbiquity

SEPTEMBER 20, 2019

Here are seven of the best WordPress SEO tips that no one else—or at least not everyone else—is talking about. The search engine results pages (SERPs) are focused on content that is relevant and delivers excellent user experience, and this is where images come in. Without mobile optimization, you may lose out on some serious traffic.

SEO 168

SEO CMS Development Tips Lead Ranking 168

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Here are some signs when you should consider historical content optimization: You keep seeing more competitors in SERP (?Search

Traffic 62

Traffic Tactics Optimization Organization 62

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. If your page isn’t ranked on the first page of Google, it’s not doing you much good. That’s why boosting SERP results is a key aim of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Valasys

DECEMBER 5, 2022

Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content. And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Top-ranking websites or content tends to get high traffic.

Traffic 52

Traffic Optimization SEO SERP 52

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’re looking at you Google 2023 core update !) (We’re looking at you Google 2023 core update !) Simple SEO Tip: Pay close attention to your page titles. What is SEO?

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. Google wants search results to reflect this breadth of conversation in order to deliver the best human experience possible.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Spiralytics

JULY 19, 2023

You don’t need to become an SEO expert to please search engines and grow your site’s traffic. 9 Tips to Improve SEO on WordPress SEO has completely changed over the past years. A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). Sounds exciting?

CMS Development 91

CMS Development Optimization SEO Practices 91

BenchmarkONE

NOVEMBER 24, 2022

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . Defining Your Target Audience.

Google 76

Google SERP Classified Ads Content 76

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Google will react accordingly. Tip #1: Obtaining the Featured Snippet.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. Two places to find these are Google Analytics and Google Search Console. It’s a gauge of popularity and potential search traffic.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Contently

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Spiralytics

AUGUST 23, 2023

Top search engines like Google, Bing, Yandex, and Yahoo support schema markup. It optimizes your articles for rich snippets by highlighting all the crucial information on the page and making sure all the details look organizes on the search engine results page (SERP). It will be a misfit in searches and fail to attract traffic.

SEO 62

SEO Practices SERP Lead Ranking 62

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111